The design and marketing of personalised cakes, cupcakes, brownies, and balloons are sold through their sophisticated, bespoke website, allowing customers to personalise their orders and complete the entire process online.
They then ensure quick delivery via national courier networks. What sets the company apart from others is its ability to provide personalised products the next day
delivery service as well; it's an innovative letterbox cake.
key Business factors;
1. Technology infrastructure and scalability: e-commerce platforms require robust technology infrastructure to handle high website traffic, manage inventory, and process
orders, and support a seamless user experience.
This is something the company has worked hard to deliver and is at the core of the business, capable of handling large-scale growth. They have an independent website that is not reliant on third parties for day-to-day functionality.
2. Customer experience and personalisation: in the digital realm, providing a personalised and seamless customer experience is crucial.
E-commerce companies need to leverage data analytics and customer insights to understand their target audience and offer personalized recommendations and tailored marketing campaigns, which, together with dynamic integrated marketing tools, the company delivers and is continuously improving.
3. Attracting and retaining customers: the online marketplace is increasingly crowded, so attracting and retaining customers is key.
They have well-developed marketing digital strategies in place, and the company benefits from high online ranking both organically and paid, as well as a strong domain authority. One of the benefits of the business is that, as an online business, growth is not limited by location.
4. Logistics and order fulfilment: order processing, fulfillment, and shipping can be complex and demanding.
Through continuous improvement and process management, the company has in place a highly robust and efficient fulfilment process modelled in such a way as to make scaling the business a smooth and dynamic process.
Manuals and SOPs are in place for all processes to ensure smooth operational running of the business.one key element is the ability to quickly turnaround large orders, making our product an attractive proposition to corporate customers
