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Own The Ultimate Live-action Gaming Arena For Sale

Ashford, Kent, UK
Asking Price:
£64,995
Turnover:
£95,000
Net Profit:
Undisclosed

CoGoGo are delighted to welcome to the market Battlezone Laser Tag Ashford, an exciting and immersive live-action gaming venue located in Kingsnorth, Ashford.

Battlezone offers players a thrilling combat-style laser tag experience using advanced SATR3 Small Arms Transmitter Receiver systems, delivering realistic gameplay with instant hit feedback, immersive sound effects and over 350 weapon emulations — all without requiring Wi-Fi or a central computer system. The commercial-grade equipment is designed for both indoor and outdoor use, providing reliable, high-performance gameplay in all conditions.

The business operates using equipment supplied by Battlefield Sports, a globally recognised manufacturer of commercial laser tag systems with more than 25 years of industry experience. Battlefield Sports is known for producing durable, long-range equipment designed specifically for professional operators, while also providing continued support, operator resources, newsletters and access to a private owner community where businesses can share ideas and best practices. Their ongoing investment in new technology and upgrades helps operators keep their offering fresh, modern and competitive.

Battlezone has built a strong reputation within the local leisure and entertainment market by offering engaging experiences for families, birthday parties, school groups, corporate events and community organisations. Suitable for players aged 8 and above, the business appeals to a broad customer base seeking an exciting alternative entertainment experience.

The business maintains an established online presence across Facebook, TikTok, Instagram and LinkedIn, helping customers stay informed about events, sessions and updates. There remains excellent scope for a new owner to further expand digital marketing and social media activity to increase customer engagement and brand visibility.

This is a fantastic opportunity to acquire a unique and well-established entertainment venue with strong foundations, modern systems and significant growth potential. Battlezone combines immersive gameplay, scalable operations and repeat custom to create a business that is both enjoyable to run and commercially rewarding.

There is a substantial opportunity for a new owner to expand and develop the business further. Potential avenues for growth include introducing outdoor gaming experiences, expanding event packages, increasing corporate bookings and developing a “guns-on-loan” home party service, allowing customers to host private laser tag events at their own venues or outdoor spaces.

Additional marketing initiatives and stronger digital promotion could also significantly increase brand awareness and customer reach throughout the surrounding areas.

Financial Profile

We are advised that the business currently generates an annual turnover of approximately £95,000. Further accounts and financial information are available upon request.

There is strong potential for a new buyer to grow the business further. Opportunities include developing a dedicated outdoor gaming space to increase capacity, as well as introducing a “guns‑on‑loan” home‑party service, allowing customers to host their own events in their own private outdoor space. Both options offer simple, scalable ways to boost revenue with minimal additional setup.

Property Information

Property:

Leasehold

Location:

Situated on Britannia Lane in Kingsnorth, Ashford TN23 3SU, the business benefits from a highly accessible location next to the popular Imagine Play Centre, helping attract consistent family footfall and repeat visitors. The surrounding area also includes nurseries and other family-focused amenities, further supporting customer demand.

The site benefits from excellent transport links and free on-site parking for customers.

Premises Details:

The venue features a purpose-built indoor laser tag arena arranged over two levels with themed décor, atmospheric lighting, sound effects and immersive gameplay environments inspired by military-style combat scenarios.

The carefully designed layout accommodates both smaller private sessions and larger group events, helping maximise capacity and enhance the overall customer experience.

Business Operation

Trading hours:

Battlezone operates a flexible trading schedule designed to maximise footfall, with regular weekend Pay-N-Play sessions, mid-week holiday offerings and extended hours for private bookings. Sessions can be booked online, emphasising the streamlined operations and modern customer journey.

Employees:
The business is supported by an enthusiastic and experienced team responsible for customer service, safety supervision and game facilitation, ensuring visitors enjoy a safe, engaging and memorable experience.