The company is a premium outdoor lifestyle brand founded in 2022 by a seasoned entrepreneur with two previous FMCG businesses, who identified a clear gap in the market for technically excellent, aesthetically refined outerwear for everyday outdoor living.
The brand’s hero waterproof coat, has become iconic among its customers: a waterproof, hooded, insulated coat designed to be worn every day of the year outside of peak summer. Customers describe it as the coat they didn’t know they needed - displacing a wardrobe full of alternatives because it is simply better. The core customer is a woman aged 35–55, lifestyle-active with dogs, family, and the outdoors.
Operating almost entirely via D2C e-commerce, the brand has grown over 100% per year for three consecutive years - entirely self-funded. The US market, entered in September 2024, now accounts for approximately 75% of revenue. A new multi-layer packable coat is currently in production, extending the range into year-round premium outerwear. Investment is sought to fuel the next stage: deeper US penetration, European market entry, expanded inventory, and team build-out.
The Premium Outdoor Lifestyle Brand has reached the point at which capital, not ambition, not product, not market demand, is the binding constraint on growth. The business has proved everything a sceptic might doubt: product-market fit, operational discipline, and the ability to scale profitably without outside support.
Investment will fund deeper US market penetration, structured entry into France, Germany, Belgium, the Netherlands, and Italy, increased inventory depth, expanded marketing spend around new product launches, and conversion of high-performing part-time consultants into full-time hires. With investment, the business has a clear line of sight to doubling in size within two years.
100%+ revenue CAGR over three consecutive years - entirely without external capital, placing it among the UK’s top 50 fastest-growing businesses and top 3–4 clothing companies by growth rate.
~75% of revenue from the US, despite only entering the market in September.
2024 — exceptional early product-market fit in the world’s most important consumer market.
Profitability achieved in Year 4 — $766K EBIT in YE26, rare for any brand growing at this pace, enabled by a lean consultant-led cost model.
38% repeat purchase rate and ~40% of revenue from repeat buyers and referrals, reflecting genuine brand loyalty.
22,000 units of inventory (12K in stock, 10K in production) — positioned ahead of the August peak season, with ~$4.4M estimated retail value.
~$390K in expected US tariff refunds following Supreme Court ruling invalidating IEEPA tariff authority — near-term cash benefit.
Multi-layer packable coat in production: premium multi-layer packable coat at a higher price point than the Beaumont range, extending year-round appeal.
Established UK wholesale with Debenhams (February 2026) and John Lewis (March 2026), providing a template for broader retail distribution.
Fully relocatable, remote-first operation with dual-region fulfilment (Liverpool for UK/EU, Pennsylvania for North America).
Two deal structures available: 10–15% minority stake or 51% strategic majority — both at ~$19M implied valuation (3.5× LTM revenue of $5.4M).
Offers invited.
