As a leader within its market, the company stocks a vast catalogue of products, including military- and survival-inspired clothing, footwear, combat gear, bags, eyewear, camping / bushcraft equipment, and shooting equipment.
The business retains considerable potential for further growth, which may be achieved through B2B activities and product inventory expansions.
Our clients are offering 50% of the company’s share to onboard a strategic investor / partner to support continued growth. Offers invited.
Key Highlights
- Stocks c.57,000 SKUs from c.60 recognised brands.
- Numerous localised websites and third-party marketplaces facilitate c.230,000 yearly orders.
- Diverse product range supports cross-selling and repeat custom.
- Excellent Trustpilot rating, and vast following and engagement on social media.
- A key supplier to the outdoor and military-inspired clothing, camping, hunting and fishing markets.
- 40% of sales from international customers with a diverse geographic mix.
- Autonomous team can support growth with minimal input.
- Scalable digital infrastructure underpinned by Adobe Commerce / Magento and Volo Commerce technologies.
- Brand is trademarked, with registered IP in the UK, EU, USA and Australia.
- Operates from a 17,000 sq ft warehouse in Northern England.
Financial Highlights
- Projected to achieve a YE26 turnover of £11m and adjusted EBITDA of £845k.
- Generated a YE25 turnover of £9.3m, with an adjusted EBITDA of £626k.
- Currently delivering a B2B agreement worth £1.9m through September 2026.
- Negotiating a second commercial supply contract worth between £1m and £2m.
