CoGoGo is delighted to welcome to the market an exciting and highly recognisable online streetwear brand. With over 85,000 combined followers across Instagram, TikTok and other social media platforms, alongside a 32,000+ strong email subscriber base, this highly sought-after brand has built an engaged community and loyal customer base.
Monthly product releases feature exclusive limited-edition streetwear collections, which frequently sell out within minutes of the website opening, with items often appearing on resale sites for more than double their original retail price. The brand’s exclusivity-driven drop model has proven highly effective, achieving conversion rates of 8–9% when the website is live and a 40% returning customer rate.
The brand was originally established by our client in 2019, with the current business model launching in 2020. Since then, the company has experienced consistent year-on-year growth in both audience and revenue, achieving £152,000 in revenue in 2025, with expectations to exceed this in 2026. The business has fulfilled over 10,000 customer orders to date, with its highest single-day revenue reaching £32,811 in January 2025.
It is worth noting that reported net profit has been intentionally suppressed due to significant reinvestment into paid acquisition, brand growth, new product development and international expansion. The business has prioritised long-term brand equity and audience scale over short-term profit extraction, meaning there is clear potential for improved profitability under a leaner operating structure.
The brand has built an excellent reputation within the youth and streetwear market. Promotional videos, professional photography and electronic billboard advertising campaigns across London have significantly enhanced the brand’s profile. Its reputation was further strengthened when it was featured in Vogue in July 2022.
Operations are highly streamlined, with fulfilment handled through a third-party logistics provider (3PL) and core products effectively operating on a print-on-demand model, reducing inventory risk. The business benefits from established supplier relationships with favourable payment terms, a clean Shopify backend, and fully automated email marketing systems. A repeatable product drop structure is already in place, and the brand will be sold with one year of pre-developed designs and a marketing roadmap.
The business has also executed several high-impact guerrilla marketing campaigns, including aerial advertising with plane banner campaigns, central London billboard placements, and exclusive password-led drop campaigns designed to drive community engagement and brand loyalty. These initiatives have helped position the brand as a cultural movement within UK streetwear rather than simply a product-focused label.
The brand also holds two registered PHASE trademarks in the UK, providing strong intellectual property protection and reinforcing its established brand identity.
The business is now being brought to market due to our client’s desire to pursue other business ventures.
Key Selling Points:
Strong trademarked brand identity
85,000+ combined social media followers
32,000+ email subscribers with 50-60% open rates
Proven limited-edition drop model with products selling out quickly
£152,000 revenue achieved in 2025, with continued growth expected
Over 10,000 orders fulfilled to date
Fully outsourced fulfilment via 3PL
High customer engagement and a strong returning customer rate
Established supplier relationships and automated systems
International sales across Europe and the USA
Scope for Growth:
Increased investment in product stock and collections
Expansion of drop schedules and product ranges
Further scaling within the US market
Global expansion opportunities
Optimisation and scaling of paid advertising campaigns
Untapped wholesale distribution opportunities
Retail pop-ups, activations and potential flagship retail store
Strategic brand collaborations
Assets Included in the Sale:
Domains
Registered trademarks
Social media accounts
Email database
Supplier contacts (with introductions)
Design files and brand assets
Marketing roadmap and campaign plans
Remaining stock
Photography and media assets
Company-owned equipment (computers, camera, mailing equipment, etc.)
Financial Profile
We are advised that, as per the 2025 accounts, the business generated a turnover in the region of £152,844. Further financials can be made available upon request.
