This business is a long-established lifestyle eCommerce brand founded in 2016, specialising in retro-inspired swimwear, activewear, and curated lifestyle products. Over nine and a half years, the business has developed into a trusted online retailer with a loyal customer base and strong brand presence, supported by more than 20,000 social media followers and 4,500 customers. The store operates on Shopify with proven profitability, delivering an 81% profit margin and consistent monthly profits of USD $1,546. With a growing base of over 4,000 customers and active wholesale opportunities, Bettylicious presents a compelling acquisition opportunity for investors and entrepreneurs seeking a turnkey lifestyle brand with scale potential.
Business Highlights:
Established eCommerce brand with nine years of trading history and strong customer recognition
Large and engaged online presence with 13,000+ Facebook followers, 4,127 Instagram followers, and a mailing list of 4,500 subscribers
Domain authority score of 19, with over 1.1k referring domains and 6.5k backlinks, ranking for 1,910 keywords including “Retro Look Swimwear” and “Vintage Style Bathers”
Shopify performance data shows 4,119 customers and 229 orders over the past year, with an average order value of $84 and a 98.3% fulfillment rate
International sales reach with customers in the UK, US, Australia, and Ireland
Proven marketing channels with 49% of traffic from organic search, 29% from paid social, and an email list conversion-ready
Operations
The business is currently fulfilled through a warehouse and packing service in Taunton, UK, with daily Royal Mail business collections. Stock management, order fulfilment, and customer service are efficiently handled, requiring minimal owner oversight. The seller is offering full post-sale support for three months, including training, supplier introductions, and ongoing transition assistance.
Product & Brand Assets:
Curated product selection focused on lifestyle and swimwear niches with high-margin own-label products
Exclusive intellectual property, including digital fabric files, unique daisy-pattern designs, and proprietary swimwear patterns (underwired swimsuit and DD–FF bikini sizes)
Supplier relationship with a manufacturing partner in China, with samples ready to expand into vintage-style swimwear planned for 2026
Wholesale-ready with listings on Sparkinity & Faire, providing a direct channel to boutique retailers
Wholesale contact with Unique Vintage in the USA
Inventory includes 25,000+ units across swimwear, lifestyle items, and sundries suitable for eCommerce and in-person markets or festivals
Growth Opportunities:
Product Expansion: Launch new collections in swimwear and lifestyle, leveraging existing design IP and supplier relationships
Wholesale Scaling: Build on existing wholesale listing to reach boutique and retail partners domestically and internationally
Geographic Expansion: Increase penetration in the US, Australia, and Europe through targeted digital campaigns
SEO & Digital Marketing: Optimize site content and expand ad spend to drive additional organic and paid traffic
Market Activations: Leverage festival and market opportunities to build brand awareness and capture high-margin sales
Email & Social Monetization: Enhance use of the 4,500+ subscriber list and 20k+ social followers to drive repeat purchase cycles
Assets Included in Sale
Domain and Shopify storefront
Website files, unique content, and branding assets (logos, design files, IP)
Email subscriber list and active social media accounts (Facebook, Instagram, Pinterest, TikTok, YouTube)
Supplier contacts, wholesale listing, and manufacturing introductions
Inventory available for purchase at wholesale cost
Business email and fulfilment centre arrangements transferable post-sale
Established nine-year trading history and strong brand recognition in the lifestyle and retro swimwear niche
High profitability with an 81% profit margin and consistent monthly profits
Scalable operations with supplier relationships, wholesale infrastructure, and fulfilment in place
Strong marketing assets, including 20k+ followers and high-quality domain authority
Exclusive product designs and IP offering defensibility and long-term growth potential
Supportive transition period ensuring smooth onboarding and operational continuity
Reason for Sale
The founder has rebranded and optimised the business in 2025 but is now unable to pursue further expansion into markets and festivals due to health. With systems, suppliers, and designs in place, the business is ideally positioned for a buyer to scale.
Included in the sale are patterns for a DD+ bikini, a retro swimsuit, an underwired swimsuit and a 50s-style bikini. Plus an introduction to my swimwear designer and manufacturer in China.
The price listed includes over 15K of stock.
3-month handover tuition and support.
Since 2017, the business has always made a profit, but due to COVID and Brexit, this has become harder. Duty-paid shipping to the US and 7 EU countries is established, and I am GSPR compliant.
Great chance to take good money at festivals and there are several big ones including Goodwood Revival throughout the year. At present I am the only indie retro brand still manufacturing Retro/Vintage Style Swimwear.
*NEW* I have both an active TIK TOK shop and now EBAY LIVE shopping shop set up and these are both good income streams if you have the time and effort to put into it.
