Overview
Road & Race Online offers the opportunity to acquire a long-established and specialist online motorcycle parts retail business with a proven trading history and strong marketplace presence.
Incorporated in 2012, the business has built a solid reputation within the motorcycle parts sector, supplying a wide range of aftermarket and replacement components to a national customer base. The company operates within a defined niche, focusing on enthusiast and maintenance-driven demand, which provides consistent and repeat sales opportunities.
A key strength of the business is its established online sales platform, supported by a substantial stockholding. This provides a turnkey opportunity, allowing a purchaser to step into an operational business with immediate revenue capability from day one. The opportunity would suit an owner-operator, e-commerce entrepreneur, or an existing automotive parts business seeking to expand its online offering and product range.
Business Highlights
- Longestablished specialist online motorcycle parts retailer, trading since incorporation in 2012
- Turnover of around £129,000 in the most recent year
- Substantial stockholding included in the sale, supporting immediate continuity of trade
- Established online marketplace presence with a strong transactional history and consistently high customer feedback ratings
- Nationwide customer base with repeat custom from enthusiasts and maintenance buyers
- Stockled structure allowing immediate fulfilment and efficient dispatch
- Low overheads through a homebased, fully relocatable operating model
- Clear scope for growth through expanded product range, additional channels and enhanced marketing
The Business
The business operates as a specialist online retailer of motorcycle parts and accessories, supplying products across a wide range of categories including handlebars, mirrors, indicators, fuel system components, switchgear, and general aftermarket accessories.
Sales are generated primarily through online marketplace channels, giving access to a nationwide customer base and removing reliance on physical premises or footfall. The model benefits from niche product positioning within the motorcycle sector, repeat custom from enthusiasts and maintenance buyers, a stock-led structure allowing immediate fulfilment, and scalability through additional product lines and channels.
Stock is well organised and systematically stored using labelled bin locations, allowing efficient picking and dispatch. The scale and structure of the inventory demonstrates a well-developed operational setup. The business is already operational and trading, with clear scope for further growth through enhanced marketing and expanded distribution.
Location
The business is currently operated from Deal, Kent. As a predominantly online operation, it benefits from flexibility in terms of location and could be relocated by a purchaser, subject to their own operational requirements. The online model removes reliance on footfall and keeps overheads low, giving a purchaser considerable freedom over where and how the business is run.
Premises & Tenure
The business is currently home-based, operated from a dedicated storage space within a residential property. The tenure is flexible and the business is fully relocatable, with a light industrial premises option to be confirmed. The compact current footprint naturally limits stock expansion, meaning a purchaser with additional storage or light industrial space could significantly increase product range and stockholding.
Financial Overview
The business provides the following headline trading figures for the most recent year:
- Turnover: £129,344
- Net Profit: £1,099
The reported net profit for the latest year reflects a period where the business supported additional staffing costs. The owner's spouse was previously involved and drew a wage, which has since ceased following retirement. As a result, the business is now operated solely by the owner, with a significantly reduced cost base, and a purchaser would therefore benefit from improved underlying profitability compared to the historic reported figures. The business is VAT registered and operates under the Fixed Rate Scheme.
Growth Potential
There are several clear opportunities to expand and develop the business further:
- Expansion of product range into additional motorcycle categories and highermargin or exclusive product lines
- Development of a standalone branded ecommerce website, supported by SEO and paid advertising
- Increased marketplace penetration and optimisation, plus expansion onto additional platforms
- Expansion into international sales
- Growth of trade and repeat customer channels, and social media engagement within motorcycle enthusiast communities
The business provides a solid foundation with significant headroom for a commercially focused buyer.
Reason for Sale
The business is being offered for sale due to retirement.
Next Steps
Road & Race Online represents an established and specialist online motorcycle parts business with a long trading history, strong marketplace credibility, and immediate operational capability. With an existing customer base, proven online presence, and included stock, it offers a practical and scalable opportunity for a buyer looking to enter or expand within the e-commerce automotive sector. All enquiries are strictly confidential, and viewings will be arranged by appointment only. Full details are available in the Information Memorandum.
