The Slipper Box
Turnover: circa £255k
Net Profit: circa £AOR
The Slipper Box is a footwear producing brand selling a range of predominantly indoor slippers that have been sourced by the vendors who has put their flair for branding into creating this unique offering. The founders of the business named the brand in line with the products they retail. The business is renowned for its exceptional product selection, providing an alternative lifestyle brand to other products on the shelf by competitors and benefits from a solid online presence.
THE OPPORTUNITY
Proven Success: The business was established 14 years ago and, in this time, has built up a loyal customer base. The brand works with locally sourced sheepskin producers and operates an ethical and sustainable business model, attracting a wide customer base and establishing itself as a business you would want to partner with.
Recognisable Brand: Trusted by repeat custom, the brand has established itself as a refreshing alternative footwear brand, tapping into a niche market and quickly becoming a well-known, trustable brand. The brand has established their own identity through their unique lifestyle offering, diverse product line and has an upmarket look to the branding, website, and packaging.
Excellent Growth Potential: The business operates online only and offers excellent scope to expand further into the retail sector, either through their own retail stores or through other e-commerce or wholesale channels.
Strong Online Presence: An extremely well-designed website and user-friendly online store produces the current sales and expands into brand building information for purchasers. The business also hosts a strong social medial following on Facebook and Instagram.
Reliable Suppliers: Established partnerships for consistent inventory with opportunities to expand the current product line to include a wider range of flavours or introduce an alcoholic line to attract a wider audience.
Customer Loyalty: A dedicated customer base with recurring purchases made through the website with scope to expand to stocklists and wholesale.
PRODUCTS
The self-branded products are produced using a local UK producer with whom they have a longstanding relationship and preferential terms. all other products are sourced from suppliers across the UK, Europe and US and the full list of those brands are as follows; Shepherd of Sweden, Just Sheepskin, Lamo Footwear, Skechers, TOMS, Hush Puppies, Rohde, Istoner, Muck, Boots, Cosyfeet, Joya, Vanuba and Stegmann
The brand also sells a range of outdoor boots, wellingtons, and a wide fitting range specifically which may be beneficial for people with diabetes and bunions.
MARKETING
The Slipper Box have a high quality, dedicated and easy to navigate website and other social media platforms. Marketing is conducted using the social media pages which includes a Facebook, Twitter/X and Instagram page all with growing organic audiences. The brand has heavily invested into SEO for the website, bringing organic visitors to the site, which an incoming operator will benefit from with no further expense required.
The business holds a large customer base of 15,783 and growing, with an email database of 17,765 and growing also.
The website is a fully functional website, hosted and created by Shopify; the leading platform for online businesses worldwide. The website hosts a strong online presence with 112,000 visits annually, an average shopping basket of £54 and an impressive online store conversion rate of 3.6% with the domain included within the sale www.theslipperbox.com.
The vendor has invested significantly in the brand awareness since inception through paid advertising, promotional product give-aways and events.
MANAGEMENT AND EMPLOYEES
The business is managed by the vendor and is run from a porta cabin on a monthly rolling lease, therefore can be easily relocated.
GROWTH OPPORTUNITIES
The Slipper Box has endless growth potential for an existing operator to bolt on or someone looking to enter the market with an established brand and customer base with this well-established business:
· Expansion into New Markets
· Product Diversification
· Enhanced Digital Marketing including Paid Search & Social
· Wholesale Market Entrance
· Retail Environment Entrance
FINANCIAL INFORMATION
Detailed financial statements will be provided to interested parties.
FURTHER INFORMATION
Don't miss out on this incredible opportunity to own and grow this unique business with an exceptional branding presence.
Further information is available by speaking with us and for more information please contact us.
