This is the exciting sale of a business that specialises in renewable energy installation for homes and businesses.
Established in 2021 this business is a leading provider of high-quality lead generation services catering to domestic and commercial electrical installers across the UK. With a track record of delivering over 10,000 qualified opportunities on a cost-per-lead basis, it has established itself as a trusted partner for businesses of all sizes, from independent contractors to large nationwide companies. The two years of profit shown in recent accounts, underscores the financial stability and growth potential of this business.
This business has cultivated a loyal client base, underpinned by its stellar reputation. One satisfied customer remarked, "Really good at what they do. Easy to book and sort, and I'm very pleased with the results, the charger they installed was spot on. Couldn't have asked for more. I'd definitely recommend them.
With an exceptional average conversion rate of approximately 30%, this business has surpassed industry standards in both the renewables and automotive sectors. This remarkable success is attributed to the strength of the brand, the impact of creative strategies, and an effective marketing approach tailored to target audiences.
The company's journey began with a focus on EV leads aligned with the UK's 2035 EV goals. As demand grew, they expanded their offerings to include other renewable energy solutions such as solar and battery storage. Through targeted campaigns, they have reached over three million businesses and approximately five million households, effectively raising awareness and driving behavioural change across multiple channels, including social media, PPC, and email marketing.
Their online presence is impressive, with its website ranking on the first page of Google for 50 relevant keywords. Notably, it holds the number one position for highly searched terms like "7.2kw EV charger," outperforming competitors who rely on paid advertising to achieve similar visibility. This organic success underscores the effectiveness of the business's SEO strategy and its ability to connect with potential leads organically.
Beyond its business success, they are committed to sustainability, believing in its ability to drive positive environmental impact. By encouraging over 3,000 individuals to switch to electric vehicles, they have already contributed to reducing CO2 emissions by 1,480,000g annually. Additionally, its educational initiatives have influenced future buyer behaviour, paving the way for a more sustainable future.
The new owner will be gaining the significant value of the brand, portal, website, Google rankings, and social presence. The creation of these assets could easily cost approximately £50k, with potential for higher expenses depending on the agency chosen.
With its proven track record, expansive reach, and commitment to sustainability, this business presents an enormous opportunity for growth and impact.
