Profitable Online bushcraft, military surplus and camping equipment E-commerce business with Loyal Customer Base
Asking Price: £25,000 Plus stock at cost circa £16,000
Current Turnover: circa £51,000
Current Gross Profit: circa £17,000
Key Investment Highlights
- Established and reputable online brand within the bushcraft and surplus community
- Loyal customer base with repeat business and strong word-of-mouth referrals
- Consistent year-on-year financial growth with minimal owner input
- Highly scalable model with significant upside through stock expansion and marketing
- Low overhead structure with simple, efficient operations
- Established supplier network (20+ contacts including wholesalers and trade partners)
- Strong online presence including website, eBay store, and social media following
- Opportunity to introduce own-brand product lines and expand into new categories
Key Selling Points:
• Well-established and highly regarded online retailer specialising in bushcraft, military surplus, and outdoor equipment, with a loyal and growing customer base.
• The business benefits from strong repeat trade, excellent customer feedback, and consistent year-on-year growth, despite minimal time investment.
• Operating with low overheads and streamlined systems, it presents a compelling opportunity for expansion through increased stock investment and marketing.
• Ideal for an owner-operator or strategic buyer seeking a scalable e-commerce venture in a resilient market.
Executive Overview:
The business is a UK-based online retailer specialising in bushcraft, military surplus, and camping equipment. Established in 2020/2021, it has built a strong reputation for quality, honesty, and excellent customer service within a loyal niche community.
Operating at a small but efficient scale, the business generates consistent revenues with minimal time input (approximately a few hours every couple of days). Despite its part-time nature, it continues to grow annually, demonstrating strong underlying demand and scalability.
The business is fully operational, systemised, and positioned for rapid expansion with additional time and investment.
Business Background:
Founded out of a passion for bushcraft and outdoor activities, the business began as a small-scale venture and quickly gained traction through strong community engagement and customer trust.
Since inception, it has developed into a recognised and respected name within its niche, supported by:
- Strong customer feedback and reputation
- Organic growth through community involvement and events
- Development of reliable supplier relationships
- Expansion of product lines and sales channels
The business is currently owner-operated and has not previously been marketed for sale.
Products & Services:
Core offerings include:
- Military surplus clothing and equipment
- Bushcraft and outdoor gear
- Camping equipment
- Graded surplus stock (a key differentiator)
Revenue drivers:
- eBay sales (primary channel)
- Direct website sales
- Repeat customers and referrals
Key differentiators:
- Trusted and accurate product grading
- Honest descriptions and transparency
- Personalised customer service
- Strong community engagement
Customer value:
- Reliable quality at competitive prices
- Expert advice and responsive communication
- Consistent and dependable service
