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Officially Licensed Toys, Games, LEGO, Collectables, Trading Cards For Sale

Birmigham, West Midlands, UK
Asking Price:
£200K - £500K
Turnover:
£500K - £1M
Net Profit:
£250K - £500K

A complete, ready to trade stock package of officially licensed toys, games, collectables, LEGO and trading cards. Everything is brand new and sourced through official channels or authorised distribution. No grey market, no unbranded filler, no customer returns mixed in.

Cost value is approximately £200,000 excluding VAT, against a combined RRP of around £550,000. That gives a buyer real room to work with. Sell through at full retail and the margin is there. Discount hard to move volume quickly and the numbers still stand up. Split it across several channels and you can run different pricing on each.

What the stock covers

Licensed action figures, vinyl figures and statues
LEGO sets across multiple themes
Trading cards and sealed product
Board games, puzzles and family games
Plush, homeware, apparel and giftable merchandise
Product from more than 85 licensed brands and franchises, spanning film, TV, gaming, anime and sport

Equipment available separately at cost

Warehouse racking and shelving, picking bins, thermal label printers, tape machines, packing benches and desks. Anyone starting from a bare unit can take the lot and be trading in days rather than months. Priced at cost, not marked up.

Who this suits

Independent toy and gift shops looking to fill a floor in one go. Whatnot and TikTok Shop live sellers who need deep, varied stock to run shows without repeating the same product every night. Amazon, eBay and marketplace sellers wanting instant catalogue breadth. Market traders, discount retailers and anyone launching a collectables business who would rather buy a trading operation than build one line by line.

A full stock manifest with SKUs, quantities, cost and RRP is available to serious enquirers on request. Viewing is welcome by appointment.

Preference is for the stock to go as one complete lot, though sensible offers on large category-level splits will be considered. Genuine reason for sale, and the seller can talk a buyer through channel performance, sell-through rates and which lines move fastest.

Property Information

Location:

The stock itself is not tied to any one location or channel. It can be sold successfully through an online store, live streaming platforms, marketplaces, retail and wholesale, and it will transfer to whichever mix a buyer wants to run.

Premises Details:

The premises are not included in the sale. Racking, shelving, picking bins, thermal label printers, tape machines, packing benches and desks are available separately at cost if the buyer wants a turnkey setup for their own unit.

Business Operation

Management type:
This business is owner operated.
Expansion Potential:

Live selling is the clearest route. Whatnot and TikTok Shop reward sellers who can run frequent shows without repeating product, and depth across this many franchises is what makes that work. Mystery boxes, themed shows and bundle formats all come out of stock like this.

Marketplace breadth is the second. Amazon, eBay all take licensed product well, and a catalogue of this size gives instant listing volume rather than the slow crawl of adding lines one at a time.

For an existing retailer, this fills gaps rather than duplicating them. Franchises you do not currently carry, price points you do not cover, and seasonal categories you would otherwise have to commit to buying months ahead.

The same stock can run across a shop floor, a marketplace account and a live channel at three different price points without competing against itself. That flexibility is where most of the upside sits.

Competition / Market:

Across 85 plus licensed brands there is significant product that most competitors simply do not carry, and depth of range is what protects margin. Sellers who compete on a handful of popular lines get squeezed. Sellers with variety do not.

The other factor worth knowing is that live selling has changed the competitive picture over the last two years. Whatnot and TikTok Shop reward stock depth and variety over price, which suits a package like this rather than working against it.

Reasons for selling:

Retirement from the sector. The stock is being released as a single package rather than sold down slowly, so a buyer gets the full range intact rather than picking over what is left.

Trading hours:

Mon-Fri

Employees:
2
Years established:
2023

Other Information

Support & training:

Happy to talk a buyer through what has worked and what has not. That includes which franchises sell fastest, realistic sell-through rates by channel, sensible pricing formulas, and how to structure live show formats without falling foul of platform policy.

A full stock manifest with SKUs, quantities, cost and RRP is provided so the buyer knows exactly what they hold from day one. Support is offered informally by arrangement rather than as a formal handover period, since this is a stock sale rather than a going concern.

Furniture / Fixtures value:
£20,000
Inventory / Stock value:
£275,000
Business closed / Asset sale:
Yes
Home based:
This business can be run from home
Relocatable:
This business can be relocated