Established Luxury Glamping Site with Significant Outdoor & Fitness Venue Potential
An excellent commercial opportunity has arisen to acquire the Summerfield glamping site, trading successfully since February 2010 as "The Hideaway" under the award-winning Wild Luxury brand. Located in a quiet, secluded corner of a large estate in North Norfolk, this established business is being sold as a operational going concern. The acquisition will be structured under a new lease agreement, offering an attractive entry point for an owner-manager seeking a high-yield lifestyle business within the premium outdoor hospitality sector.
The site features seven high-specification canvas safari lodges providing a total of 50 bed spaces, completely supported by independent on-site infrastructure. Situated just a 10-minute drive from premier coastal destinations such as Brancaster and Thornham, the property perfectly balances a private, hidden setting with excellent regional connectivity. With full planning permission in place from March through to November, the business has historically operated on a highly favorable rental structure based on a percentage of turnover with a low de minimis base rent.
For an incoming owner-manager, Summerfield offers substantial business potential to expand beyond traditional holiday letting and build the site into a standalone destination venue. The private layout and substantial acreage present a clear opportunity to capitalise on the lucrative outdoor fitness, wellness, and corporate sectors. By utilizing the high-capacity accommodations for alternative purposes—such as standalone sports conditioning camps, wellness retreats, and customised group bookings—an operator can significantly increase off-peak occupancy and drive alternative revenue streams.
Key Business & Operational Details
Commercial Terms: Offered as a going concern under a new lease agreement, ideally suited for an owner-manager to maximize operational margins and direct brand growth.
Historical Rent: Structured as a percentage of turnover with a low *de minimis* floor, reducing fixed overhead risks.
Planning Framework: Full planning permission is active from March to November.
While current ownership has met all financial targets within this window, an incoming operator could explore extending the season.
Secluded Setting: Positioned in a pretty, hidden location inland, offering an off-grid environment that ensures complete privacy for guests and events.
Accommodation & Site Infrastructure
The site layout provides a total of **50 premium bed spaces** across over-600-square-foot canvas lodges built with solid floors and wooden sun decks:
5 x Serengeti Lodges (Sleeps up to 6 each): Features three separate bedrooms, including proper beds and a child's enclosed cabin bed layout.
2 x Zambezi Lodges (Sleeps up to 10 each): Flagship, high-capacity units exclusive to the Summerfield site, configured with four distinct bedrooms and a cabin bed.
Lodge Comforts: Every lodge contains private en-suite bathrooms with flushing toilets and hot power showers. Internal kitchens feature a wood-burning range cooker (for ambient heating and cooking), gas hobs, and refrigeration. Lodges include 12v electric lighting.
On-Site Assets:*The property is equipped with an independent water supply, a centralised "pamper pod" facility, an honesty pantry structure, individual outdoor firepits, BBQ areas, open recreational fields, and woodland zip lines.
Expansion & Alternative Business Potential
An owner-manager could develop the asset into a multi-functional outdoor venue:
Outdoor Fitness Camps The combination of open acreage, woodland trails, and large-capacity lodges makes the site a prime location for hosting standalone fitness retreats, athletic conditioning camps, and training weekends.
Wellness & Corporate Retreats: The quiet, off-grid nature of the estate provides the exact environment required for standalone corporate wellness programmes, yoga retreats, and structured outdoor mindfulness workshops.
Standalone Events & Multi-Use Bookings: Operators can utilise the structures to host multi-generational private events, mid-week corporate team-building blocks, and outdoor educational groups, repurposing the accommodation to drive higher off-peak asset utilization.
Surroundings. The business benefits immensely from its geographic placement on North Norfolk's "Royal Coast" one of England's prime visitor destinations. It serves as a premier basecamp for exploring the Norfolk Coast
