Industry Overview
The products are currently made in France in a laboratory that complies with Good Manufacturing Practice
(GMP) and is Internal Organisation and Strategisation (ISO) certified, following the strictest regulation in the world which allows the Company to export everywhere. The brand has adopted sustainability into its packaging choices, logistic zero waste warehouses, and in giving back to the community through partnerships for sustainable causes.
Location
UK based but able to relocate
The brand’s ingredients are sourced from the following locations around the world:
Onager - North America
Camomile - United Kingdom
Ciste - Portugal
Lemon Balm - Mediterranean Basin
Thyme - Asia
Argan - Morocco
Lavender - France
Sweet Marjoram - Middle East
Maitake - Japan
Rosewood - Brasil
Myrrh - Egypt
Ravintsara - Madagascar
Helichrysum - Italy
Ho wood - China
Business Description
The Company holds a multiple award-winning brand and a very well-established Company that offers a large
range of alternatives made from natural and sustainable ingredients for stress and sleep management, home detox, and skin well-being issues. The brand, which was established in September 2013, boasts of its full product line being cruelty-free, sustainable, natural, and vegan. The Company remains in the hands of the founder and our client, who was inspired to create the brand from their family’s 25-year aromatherapy heritage
The products have been designed by one of the top designers that have created 90% of L’Oreal’s creations in
France, and a start-up package has been negotiated.
The Company showcases aromatherapy expertise in every recipe: they are supported by professional knowledge and expertise from our client whose uncle has a successful career as an aromatherapist. The brand has been built on the belief that using chemical remedies for small daily ailments may impact immunity and the products are natural alternatives. The products tackle wellbeing aspects including skin care, sleep, stress, and detox. 100% essential oils are used for maximum health benefits. The Company uses organic ingredients that are clean, safe, of natural origin, and free of any toxicities, as well as pesticides, parabens, phthalates, synthetic
colours, or fragrances.
Investment Rationale
There is scope for growth with investment in the sales and marketing platform of the model. The brand has been pushed on limited e-commerce platforms. Further investment into this side of the business will be beneficial for the buyer; AES already has a very well-designed and accessible website, however more
investment could be made in terms of online advertising. There is still a large scope to expand across other
marketplaces and countries.
Customer Overview
The brand enjoys an excellent reputation online. Several celebrities have promoted the brand including
‘Hemsley Hemsley’ (304,000 followers), ‘Flavia Stuttgen’ (105,000 followers), and ‘London Paleo Girl’ (95,800 followers).
To enquire, you will need to complete our Investor Verification Process and sign a Buyer Consent Form.
