Business Activities:
The company is a well-established family business based in West Berkshire. It has a loyal network of repeat customers drawn from the UK, Ireland and the far east. As well as producing bespoke frost heave prevention systems, they also manufacture condensation prevention systems, threshold frost prevention systems and supply products and parts for the cold storge industry. The business has an enviable reputation as a friendly, relational company, with a strong brand, backed by a proven reputation for congenial customer service. The company is well placed to exploit the goodwill that it has built up over the last 35 years of trading and is in an excellent position to substantially scale the business. The owner works within the business with three full time and two part time staff.
The Opportunity:
New owners would have little difficulty in growing and developing the business through increased marketing and sales activity and by capitalising on added servicing to the existing, captive customer base. There are also easily identifiable opportunities for profitable new customer acquisitions. Some limited, unsolicited, export sales, bear witness to the fact that the brand is not unknown overseas, particularly in the Asiatic countries, an encouraging indicator for the intrinsic prospect for export sales.
Key Strengths:
• Substantial goodwill through thirty-five years of trading.
• A strong client base of returning and satisfied customers.
• Strategically located office and warehouse in West Berkshire near the M4 motorway.
• Investment in product development with own trademarks.
• Long standing relationships with customers in the UK, Ireland, and the Far East.
• The website has been continuously updated and is a key point of reference.
• A professional team of experienced staff who are dependable and self-motivated.
• A scalable business ready for incremental growth to the next level.
