Industry Overview
Operates within the growing consumer health, wellness and nutritional supplements market, with a focus on premium everyday hydration and performance products.
Business Description
Direct-to-consumer electrolyte brand offering three core flavours through Shopify, Amazon and digital marketing channels. The proprietary formulation is supported by supplier exclusivity arrangements and lean operating processes.
Financial Summary
TTM revenue is USD 2.6 million, with TTM EBITDA of USD 640,000, representing an approximate EBITDA margin of 24.6%. Subscriptions generate around 20% of revenue and approximately USD 50,000 in monthly recurring revenue. The shareholders are seeking offers of USD 2.0 million.
Investment Rationale
Strong customer economics, diversified acquisition channels, recurring revenue, supplier-protected formulation and meaningful profitability independent of paid advertising.
Customer Overview
Approximately 40,000 engaged email subscribers, with a repeat purchase rate of around 21%. Sales are generated primarily in the UK, with additional demand from the UAE and United States.
Transaction Information
Proposed 100% asset sale, including the Shopify store, domains, advertising accounts, creative assets, supplier relationships, product specifications, customer database and operating procedures. Structured transition support is available.
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