Overview
Fs The Floral Ltd T/A The Floral Decor is a design-led floral styling and event décor business operating at the premium end of the UK weddings and events market. Founded in 2022 and based in London, the business has rapidly established itself as a distinctive and aspirational brand, specialising in bespoke floral design, immersive installations, and full-scale event styling. Rather than operating as a traditional florist, The Floral Decor functions as a creative studio, delivering tailored, experience-led floral concepts for luxury weddings, private celebrations, and corporate events, and has built a growing portfolio across some of the capital's most prestigious venues.
The business is built on a compelling foundation of creative direction, visual storytelling, and exceptional client experience, enabling it to attract high-value clients and command a firm position within the premium segment of the market. It is structured around an owner-led model with freelance support engaged on a per-project basis, keeping fixed costs low and margins strong. With confirmed forward bookings already in place for the remainder of 2026, an incoming buyer benefits from immediate revenue visibility alongside a scalable, flexible, and highly regarded creative platform.
Business Highlights
- Turnover exceeding £87,000, achieved within a short trading history, with yearonyear growth of approximately 70%
- Fully bespoke, projectled model delivering premium wedding florals, venue transformations, corporate events, private celebrations, and decorative styling packages
- Homebased and fully relocatable operation with minimal fixed overheads, supporting strong profitability and operational flexibility
- Approximately £30,000 in confirmed forward bookings with deposits secured, scheduled across June to December 2026, providing immediate income visibility for a new owner
- Strong digital presence including an Instagram following of approximately 10,000 generating consistent organic enquiries, alongside firstpage Google visibility for key search terms
- Established reputation for delivering work at some of London's most prestigious event venues, reinforcing credibility within the luxury hospitality and events sector
- Clear and immediate growth opportunities across venue partnerships, corporate event expansion, destination weddings, workshops, and the potential introduction of a studio or showroom
Location
The Floral Decor is based in London and services clients across the capital and surrounding counties, as well as wider UK locations and destination events. The home-based operating model provides complete geographical flexibility, meaning the business can be run from any suitable location without constraint, and all project work is delivered directly at client venues across London and beyond.
Premises & Tenure
The business is entirely home-based and fully relocatable, with no lease or fixed premises in place. This model eliminates the overhead associated with a retail or studio unit, allowing the business to focus its resources on high-value project delivery. There is no lease to assign and no landlord consent required, making for a straightforward and flexible acquisition.
Next Steps
Goodwins Business Brokers are delighted to bring this exceptional opportunity to market on behalf of the vendor. Prospective buyers are invited to register their interest directly with the Goodwins team, who will be happy to discuss the business in further detail and guide qualified purchasers through the next stages of the process. Full details are available in the Information Memorandum.
