The Opportunity
Selling shutters, blinds and awnings to the house-proud of Hertfordshire is a profitable endeavour – and whoever takes on the Shuttercraft St Albans franchise in this wealthiest of territories will have an enviable opportunity to grow the business substantially.
The current owner’s ambitions were thwarted by unexpected ill-health, so instead of doing all the sales and installations himself until he reached capacity, he had to sub-contract the work to others and take the hit on costs.
Which means a new owner blessed with good health could save £33,000 a year immediately by dispensing with the sub-contractors, vastly improving profitability, then add freelance fitting teams later when the increase in business justified it.
Shuttercraft’s reputation for quality and the professionalism of its installations makes plantation shutters, blinds and awnings an easy sell in this county of high disposable incomes, good taste, and that yearning to keep up with the Joneses.
And with no Shuttercraft franchise to the immediate South of it, whoever takes on St Albans can freely sell to the equally-well-heeled of the Northern part of the London commuter belt.
This flexible franchise would suit a hands-on owner-operator doing all the sales and installations alone who could expand the operation later by adding freelance sales and installation teams – or, equally, a hands-off owner who’d prefer to run it as a management franchise by employing teams right from the start to do all the work.
The Franchise
Shuttercraft is one of the best-known and most respected brands in the shutter, blinds and awnings business, with 30% of its customers in Hertfordshire coming back for more.
In a world that resents pushy sales people, Shuttercraft famously has a no-pressure-at-all policy that treats prospective buyers with respect and lets the quality of the shutters, blinds and awnings speak for itself.
National advertising and marketing keeps the Shuttercraft name in people’s minds, while word of mouth – always the most effective form of publicity – gets to work as the first set of Shuttercraft plantation shutters appears in a street.
The leafy suburbs can’t get enough of these premium products, presenting a wide-open window of opportunity for the next owner of Shuttercraft St Albans to make the business vastly more profitable than it already is.
Summary
Running Shuttercraft St Albans singlehandedly would give you the chance to double profits instantly by dispensing with sub-contracted installers until you grow the business enough to need more teams to sell and fit for you. And with a catchment area of very wealthy people with a taste for plantation shutters, blinds and awnings, the opportunities for expansion are phenomenal, helped, too, by the lack of a Shuttercraft franchise to the immediate South of the territory. Or you could operate it as a management franchise from day one, employing sales and installation teams, either running it yourself or remaining hands-off and putting in a manager.
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