Overview
Tilly Whims is a long-established and highly regarded independent ladies' clothing, footwear and accessories business in the heart of Swanage, on Dorset's Jurassic Coast. Trading in the town for approximately 45 years and under the current ownership for the past 12, it has built a strong reputation for quality products, friendly service and distinctive retail presentation.
Recently relocated into the premises next door, the shop now has a boutique feel focused purely on ladies' fashion, footwear and accessories, in one of the best positions in The Square.
Business Highlights
Approximately 45 years of trading history in Swanage
Under the current ownership for 12 years
Boutique-style premises in a prime position in The Square
Well-regarded brands including Orientique, Betty Basics, One Summer, Alice Collins, Adini, Lily & Me and Lighthouse
Lunar footwear, Spirit and Healthy Back Bags
Loyal repeat customer base and strong seasonal visitor trade
Established supplier relationships and existing website
Experienced part-time staff providing continuity
Location
Swanage is a highly desirable Victorian seaside town that trades well all year round, with strong local custom supplemented by substantial seasonal footfall from holidaymakers, day visitors and second-home owners. A busy calendar of festivals and events - art, folk, jazz, pirate, fairy and fish festivals, plus Carnival and RNLI weeks - keeps visitors coming throughout the year.
Financial Overview
Historic gross turnover approximately £240,000
Expected turnover circa £150,000 under the new ladies-only trading model
Adjusted net profit currently circa £12,000, expected to improve with reduced overheads
Further financial information available to seriously interested parties
Premises & Tenure
Leasehold. The current lease runs to December 2028 at a rent of approximately £12,000 per annum. The landlords have indicated they would be willing to grant a new 10 to 15 year lease, subject to the usual checks and legal process.
Staffing
Operated by the owners with support from experienced part-time staff who are well versed in running the store, providing genuine continuity for an incoming owner.
Fixtures, Fittings & Stock
The sale includes the fixtures, fittings, displays and retail infrastructure required for continued trading. Stock, advised at approximately £35,000, is to be purchased in addition at valuation on completion.
Growth Opportunities
Develop e-commerce sales through the existing website
Increase social media activity and email marketing
Improve SEO and Google Business presence
Expand seasonal and tourist-focused ranges
Partner with local tourism and hospitality businesses
Acquire Coast & Country, the seller's complementary sister business in Swanage, by separate negotiation
Reason for Sale
The business is offered for sale due to the owners' planned retirement.
Asking Price
Offers in the region of £69,000 plus stock at valuation.
Next Steps
To request the full Information Memorandum or arrange a viewing by appointment, please contact Goodwins Business Brokers.
