Offered for sale are two companies specialising in the synergistic retail of guitars and ancillary musical equipment.
The first business operates online prize competitions, giving customers the opportunity to win high-value guitars and premium musical equipment, whilst the second business buys, sells, and consigns premium, vintage, collectable, and artist-owned guitars, operating online and via a physical store.
The two businesses operate synergistically, sharing a customer base and sourcing the majority of competition prizes through direct acquisitions from private sellers.
The company is offered for sale to facilitate further growth under the impetus of new ownership.
Established dual-brand business model creates multiple revenue streams and cross-selling opportunities.
Approximately 15,000 active customers, 1,500 repeat competition entrants each week, and customer lifetime value exceeding £120.
Has a proprietary app for its competition entity, which accounts for 10% of competition entry revenue.
Experienced in-house management capable of overseeing operations post-sale.
Consistent new customer acquisition, with circa 50% of annual sales generated from new customers.
Growing international presence, with an established customer base in the US and 40% of one company's sales generated outside the UK.
High-quality inventory sourcing model, receiving 500-700 inbound enquiries every month from individuals looking to sell guitars.
Preferred Seller status on Reverb.com and signatory of the Voluntary Code of Conduct for prize draw operators.
Combined turnover of £1.9m in YE25.
Consistent year-over-year turnover growth since inception across both companies.
Offers invited.
