Launched in March 2020, our client identified a gap in the cosmetics market for the salon-fresh look by way of self-applicable lashes. Now an industry leader in providing a range of trend-led styles, specialising in top-quality salon alternatives with affordable strip and cluster lashes. The business now offers a wide selection of strip eyelashes and associated products including cluster lashes, makeup sponges, makeup brushes and lash tools. Our client provides a vibrant range that taps into the affluent market of women aged 18 to 35 with a core beauty product that is the perfect balance of reuseable and disposable – it is quantity product that is always in demand, and never sacrifices quality.
The brand generated £1m in sales in just over a year of operation, and has since gone on to generate £6m in total sales since 2020. Our client is looking to sell the business due to an unfortunate change in personal circumstances, but the right buyer will find themselves with a highly profitable venture with the potential for world-wide scaling and lucrative operation.
Key growth opportunities include:
- developing sales from the current B2C model to forming relationships with high-street stockists and distributors for unprecedented growth.
- Stock and distribution channels to meet growing demand from abroad. The brand has currently shipped to over 57 countries.
- A reinvigorated social media marketing strategy to build on pre-existing celebrity endorsements will ensure a major return of investment for the financial years to come.
Enquiries encouraged, Offers invited.
