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UK Buyer Survey 2024

In April 2024, 229 business buyers from across the UK participated in BusinessesForSale.com’s latest buyer survey. Here we take a look at some key insights and trends to discover what they are looking for, and how much finance they have at their disposal.

Buyer Survey

Budget range

Under £50K (26.55%)
Between £50K and £100K (21.68%)
Between £100K and £200K (15.49%)
Between £200K and £500K (13.72%)
Between £500K and £1M (10.62%)
Between £1M and £5M (8.85%)
Over £5M (3.1%)
Under £50K (26.55%)
Between £50K and £100K (21.68%)
Between £100K and £200K (15.49%)
Between £200K and £500K (13.72%)
Between £500K and £1M (10.62%)
Between £1M and £5M (8.85%)
Over £5M (3.1%)
Nearly a quarter of business buyers are high-net-worth individuals with a budget of more than £500k, and many have budgets in the millions.

Cash deposit

Under £50K: 40.81%
Between £50K and £100K: 26.01%
Between £100K and £200K: 11.66%
Between £200K and £500K: 11.66%
Over £500K: 9.87%
10% of buyers have more than £500K to invest in a business
Finance

Is this your first time buying a business?

Yes: 55.26%
No: 44.74%
Nearly 50% of people buying a business have already bought one before, demonstrating their entrepreneurial experience.

Employment status

In full-time employment (39.47%)
In part-time employment (3.51%)
Currently unemployed (6.58%)
Run your own business (42.11%)
Other (8.33%)
In full-time employment (39.47%)
In part-time employment (3.51%)
Currently unemployed (6.58%)
Run your own business (42.11%)
Other (8.33%)
The majority of surveyed buyers currently run their own business.

Age bracket

18-24 (0.87%)
25-34 (7.42%)
35-44 (15.72%)
45-54 (36.68%)
55-64 (26.20%)
65+ (13.10%)
18-24 (0.87%)
25-34 (7.42%)
35-44 (15.72%)
45-54 (36.68%)
55-64 (26.20%)
65+ (13.10%)
The largest percentage of buyers fall into the 45-54 age bracket, but nearly a quarter of buyers are under the age of 45.

Looking to buy a business or franchise?

Business: 58.95%
Would Consider Franchising: 41.05%
The majority of buyers are looking for a business, but a large percentage are also open to the possibility of franchising.

Motivation for buying a business

search Online Searches
people Family & Friends
business Previous Business Ownership
work Work Experience
event Attending Business or Franchise Events
currency_pound Desire for Financial Independence
People

Length of time spent finding a business to invest in

Less than a month (13.66%)
1 to 6 months (34.80%)
6 to 12 months (25.11%)
1 to 3 years (18.06%)
3 to 5 years (3.08%)
5+ years (5.29%)
Less than a month (13.66%)
1 to 6 months (34.80%)
6 to 12 months (25.11%)
1 to 3 years (18.06%)
3 to 5 years (3.08%)
5+ years (5.29%)
The majority of buyers have been looking to buy a business for 1-6 months.

The reason most people are looking to buy a business?

show_chart Financial Growth and Security
person_outline Control and Independence
pie_chart Diversification and Growth
balance Work-Life Balance and Flexibility
favorite Passion and Personal Fulfillment
group Family Legacy and Future