Established in 2010, this relocatable e-commerce venture operates two distinct platforms: Burrow & Nest, offering Scandi neutral home décor, and The Wedding of My Dreams, specialising in stylish wedding table decorations.
The Wedding of My Dreams offers an impressive array of wedding decorations, serving as the ultimate destination for couples in search of exquisite details for their special day. Top-selling items, including table decorations, centrepieces, tea light holders, table plans, and wedding signs, are meticulously chosen for their quality, style, and originality. Some regular customers include those who return seasonally to re-stock their restaurant, or wedding stylists and florists updating their range of vases/candle holders. However, the everyday customer tends to be an individual buying for their wedding, usually finding the business from Google. Once they are an initial customer, they often return until their wedding is over.
Burrow & Nest, the boutique dedicated to interior design and home styling, presents an exquisite assortment of products tailored to enhance the elegance of customers' living spaces with ease. Serving a diverse clientele, ranging from brides to individuals crafting their own domestic ambiance, as well as those seeking unique gifts, Burrow & Nest and its Etsy shop cater to a wide array of tastes and preferences. The collection includes a range of toys, highly sought-after by customers both on Etsy and at Burrow & Nest. During the festive season, toys and home décor emerge as the primary favourites.
The clientele includes florists, wedding planners, and restaurants/catering businesses, who purchase seasonally. The business maintains strong relationships with UK suppliers and has bespoke items made in India, ensuring good margins on best sellers.
In terms of outreach, there are sizable email marketing lists for both The Wedding of My Dreams (7,000 contacts) and Burrow & Nest (7,000 contacts), with different audiences. While the social media presence shows promise, particularly with Instagram (12k followers for The Wedding of My Dreams, 1.8k for Burrow & Nest), there's ample room for improvement, especially with Facebook and Pinterest (1.7 million monthly views, 202k followers).
With a stellar 5-star rating on Etsy and a robust reputation across various platforms, the business presents a compelling opportunity for potential investors.
