The Exit Co are delighted to announce and bring to market the sale of one of the UK's Leading (SME) Direct Mail Consultancy Businesses For Sale.
Our Client negotiates total outsource contracts to print and send appeal letters to prospective donors at their home address for 8 different charity direct mail fundraising campaigns.
The Model is to focus on charities that are involved with animal welfare, military veterans support, Cancer research and care, children in poverty overseas.
Key Unique Selling Points:
• The business has an almost total automated workflow that requires little if any intervention
• All Key Clients are held on Long Terms contracts
• Largest Private UK held list of charities data in terms of data capture
Direct mail is an eminently scalable form of direct marketing. It requires more or less the same staff time to prepare a mailing of 100,000 as one of 10,000. The only difference is availability of cashflow to fund the period between paying for the post (which is on very limited credit - we pay on 7 days by Direct Debit) and receiving the money. Our client's plan is based on a steady monthly increase of mailings to prospective donors in a direct ratio with the increasing number of actual donors from previous campaigns. Obviously, new donors recruited in the immediately past months campaign, when added to the list, allows a proportionate increase in the following months mailings to prospective donors.
