We are delighted to be representing this football e-commerce business on its sale, in the 4 years of operations they have managed to grow a customer base of over 50 clubs across the UK supplying custom-made football kits that are designed in-house by a designer or the owner. To date, they have received amazing feedback from clients leading to a strong returning customer base and referrals.
Our thoughts - "They have built a reputation for supplying great quality custom football kits at some of the most competitive prices"
Operational Overview
The current operational functions of the business involve client facing like taking orders, designing the sports kits, liaising with manufacturers and order fulfillment. All the manufacturing of the clothing is conducted overseas in Asia with a trusted supplier who continually produces great quality kits with a short lead time.
Sales and Marketing
The owner currently performs very little marketing; however in the past he has launched a very successful marketing campaign which resulted in him building up a database of over 1000 emails.
The owner has also established a strong social media page with over 3000 followers, with a highly engaged and active follower base.
Team
Currently, the business operates with the owner as its sole employee. With an average weekly commitment of just 2 hours as he works a full-time job. The business also utilises a designer occasionally to create the designs of the kits however the owner has managed to automate this by using a software for most of the design work.
Financial Overview
- Turnover YE22 - £65,000
- Turnover YTD (June 23 to Jan 24) - £64,000
- Turnover YE23 (forecasted) - £100,000
- Operating profit margin circa - 40%
- Net assets circa - £20,000
More financials are available on request to qualified buyers.
Expansion Potential
There is an opportunity to replicate this model for other sports, like rugby, cricket, etc. Another sector this business model could target is school sports apparel which could be lucrative due to the nature of the volume required.
The Ideal Buyer
This business would be a great acquisition for someone who wants a side business and has a passion for football or an individual looking to scale this to become a major supplier within the sportswear merchandise industry.
