For sale is the UK's leading specialist retailer for Hardy Geraniums. The business has grown over the last 9 years, beyond the current owner's capacity. We are seeking a new owner to further grow the business, with the opportunity for increased revenues and profitability.
- Asking Price:
- On request
- Turnover:
- On request
- Net Profit:
- On request
Property Information
- Location:
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The Hardy Geranium Nursery is primarily an online business, selling to customers across Great Britain. The physical nursery itself is currently located near Reigate, Surrey, but could be relocated.
- Premises Details:
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Sales are primarily driven through the website with a focus on customers in Great Britain. The website has recently been upgraded to enhanced technologies (WordPress and Woo-Commerce) and enhanced hosting. The nursery itself is currently located on a 3/4 acre site, which has been rented for the last 9 years.
Business Operation
- Management type:
- This business is owner operated.
- Expansion Potential:
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The current business has been rapidly expanding with minimal marketing, to the point that stock availability has also been throttled to control demand, to match resource limitations (single person as owner, manager and operator). We believe turnover could be significantly increased through more extensive marketing, such as paid advertising, solicited marketing (newsletters, etc) and unsolicited marketing, in addition to opportunities to increase the price of individual plants.
- Competition / Market:
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We believe the Hardy Geranium Nursery to be the leading specialist provider of the Hardy Geraniums in the UK, and it has been featured in various publications. Primary competition includes generalist garden centres; however, they are less able to meet the requirements of the many enthusiasts.
- Reasons for selling:
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The business is being sold due to resource limitations of the current owner, due to high demand from customers following very little marketing or business development activities being performed. The current owner has also throttled stock availability, to manage new orders.
- Trading hours:
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24/7 online.
- Employees:
- 0
- Years established:
- 2017
Other Information
- Support & training:
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The current owner, a qualified horticulturalist and experienced manager / operator of the business, will provide reasonable support to help the new owner transition into the business.
- Website:
- Login or register to view link
- Home based:
- This business can be run from home
- Relocatable:
- This business can be relocated
