UK manufacturer of handcrafted bed frames and bedroom furniture, offering made-to-measure products sold directly to customers through an established online platform.
This well established East Midlands based business manufactures handcrafted bed frames and bedroom furniture, supplying made-to-measure products directly to end customers. The operation combines in-house manufacturing with a direct-to-consumer sales model, enabling it to offer tailored products not typically available through mass-market retailers.
Sales are primarily generated through an established online platform, supported by SEO, paid advertising, and social media activity. Customers typically engage through the website, requesting samples or placing orders directly, with sales completed online or over the phone. The business benefits from a steady flow of enquiries driven by its digital presence and established brand position.
The product range focuses on bespoke and custom-built furniture, allowing customers to specify sizes, styles, and finishes. This approach supports higher average order values and differentiates the business from competitors offering standardised products.
The business has demonstrated the ability to generate turnover of approximately £1.56m in 2024, with historical performance showing revenues of up to approximately £2.5m. This reflects both established demand and the scalability of the model.
Operations are supported by an experienced team handling manufacturing, sales, and administration, allowing the business to run efficiently on a day-to-day basis.
There is clear scope for further growth through increased marketing activity, expansion of the product range, and development of additional sales channels, including potential international opportunities.
Highlights -
Established UK manufacturer with over 40 years of trading history
Bespoke, made-to-order products offering flexibility not found in mass-produced alternatives
Direct-to-consumer sales model supported by a strong online presence
Consistent demand driven by tailored products and a well-established brand.
Opportunities -
Opportunity to increase revenue through enhanced digital marketing and website optimisation
Scope to introduce new product lines to increase average order value
Potential to expand into international markets and new customer segments
Ability to improve operational processes to support growth and margin improvement.
Financial Profile
Turnover IRO - £1.5m in 2024.
- 100% share capital.
- Leasehold premises available, pending agreement.
- Interested parties will be required to sign an NDA.
