THE OPPORTUNITY
Radiate B2B is a SaaS sales/marketing platform that helps companies selling to enterprises have more conversations with buyers. It combines signals from the client’s website and across the internet to indicate the likelihood of buying, combined with the ability to reach companies proactively across display and LinkedIn advertising networks.
The Company was launched in 2017 and had its first targeted campaign in 2018. By 2019, it was nominated for the ABM Platform of the Year and the Emerging Vendor of the Year by B2B marketing. This was based on the performance of its initial campaigns. In 2020, B2B Marketing nominated it for ABM campaign of the year and UK Martech vendor of the year. At the end of 2021, Radiate expanded to focus on intent data alongside advertising. During mid-2022, a new data intent platform was introduced.
The business is operated remotely, but Bayes Business School provides co-working facilities. It operates during normal office hours.
SERVICES OFFERED
1. Account-Based Advertising
The ability to target companies with advertising across display and LinkedIn networks and, more broadly, across industry and persona. It does not use 3rd party cookies, so it is future-proof when Google turns them off.
2. Intent Data
This monitors anonymous browsing activity on the client’s website and across 5000+ publishers, vendors, and analysts through a partnership with Bombora. Powers account-based marketing and demand generation campaigns, increasing the revenue of other products and integrating with CRM and marketing automation platforms. Increases meeting generation by 30% and performance of advertising campaigns by 3x.
3. Agency services
Helos with a strategy on identifying companies and best practices around using intent data and account-based marketing.
USP’S
● Automation of advertising and combined intent data signals
● Ease of setup and consumption – designed to extract insight and deliver campaigns quickly.
● GDPR compliance – no use of third-party cookies or bidstream data, suggested by ICO as being illegal.
● Quality of data over quantity – less noise, which increases the overall performance of the platform.
REASON FOR SALE
The company mainly wishes to engage with potential acquirers to increase its ability to scale. There is a strong possibility that the industry will consolidate over the next few years, and the timing is right to join with the right company to maximise the market opportunity.
STAFF
Along with the two directors, four staff are employed.
Ref: 13435
Price: Offers Invited
Disclaimer
These details do not constitute part of an offer or contract. The statements and descriptions given are made without warranties by Enthuse Transformations Ltd (Trading as ETSC). The information contained herein has not been verified by Enthuse Transformations Ltd; complaints regarding the accuracy of the information contained herein will not be acknowledged. Purchasers should in all cases undertake financial due diligence using their own professional advisors before committing themselves in contract rather than relying on illustrations, figures and information given on behalf of the seller. Furthermore, any representations made by any representative of Enthuse Transformations Ltd regarding this business are subject to verification and should be independently corroborated.
