CONFIDENTIAL BUSINESS OPPORTUNITY
Elegant Freehold Guest House & Barn Conversion – Hertfordshire
OIRO £1,250,000
OVERVIEW
A rare opportunity to acquire a profitable, long-established guest accommodation business situated within a substantial freehold property in the sought-after town of Ware, Hertfordshire.
Trading successfully for nearly two decades, this business combines strong, repeat year-round bookings with the comfort and flexibility of a large, character family home and a beautifully converted barn. Guests are attracted by its peaceful setting, quality accommodation, and close proximity to London, Hertford, and major transport links.
The property offers nine ensuite guest bedrooms, generous communal areas, private gardens, and on-site parking. A self-contained flat, currently let on a residential basis, generates a stable additional income stream, complementing the strong accommodation revenue achieved through Airbnb and repeat clients.
This opportunity blends secure property ownership with an established hospitality income — a rare combination in this part of Hertfordshire.
KEY HIGHLIGHTS
Highly regarded and established guest accommodation business with consistent occupancy
Freehold property including large period home and two-bedroom barn conversion
Nine ensuite guest rooms and a self-contained flat producing £900 per month rental income
Operated at a lifestyle level with minimal marketing and strong repeat trade
Attractive setting near Ware town centre with easy access to London (under 1 hour)
Potential to expand via additional platforms, direct marketing, or catering services
Private parking, gardens, and extensive guest facilities throughout
FINANCIAL OVERVIEW
The business is operated on a lifestyle basis with limited marketing, generating a combined annual turnover of approximately £54,000, including rental income.
Overheads remain low due to 100% business rates relief and efficient running costs, resulting in an estimated adjusted net profit of circa £36,000 per annum.
With enhanced marketing and service expansion, a hands-on operator could realistically increase annual revenue to £70,000–£80,000+, substantially improving returns while benefiting from the underlying asset value of the freehold property.
SUMMARY
This is an exceptional opportunity for a buyer seeking a high-quality home and income, a flexible lifestyle business, or a secure freehold investment with proven returns and clear potential for further growth.
Full financial and operational details are available strictly upon signing a Non-Disclosure Agreement (NDA).
