Thebestof

Build a Recurring-Revenue Business by Helping Local Companies Grow

thebestof is a well-established business marketing and networking brand that helps local companies grow through increased visibility, trusted recommendations, digital marketing and meaningful business connections.

Franchisees become the go-to person for businesses in their local area, building a thriving business community while developing their own profitable business.

With an established national brand, multiple income streams, low overheads and the flexibility to start part-time, thebestof offers a compelling route into business ownership for people who enjoy building relationships and supporting local businesses.

Multiple Income Streams and Recurring Revenue

The model is designed around several revenue opportunities, including:

• Recurring business memberships
• Digital marketing services
• Advertising
• Networking events
• Sponsorship opportunities

Rather than relying on a single product or service, franchisees can build a broader local business around long-term client relationships and recurring membership income.

This gives franchisees the potential to create a more sustainable revenue base while continuing to grow their local network.

An Established Brand with 20 Years of Experience

Founded in 2005 by entrepreneur Nigel Botterill and his wife Sue, thebestof celebrated its 20th anniversary in 2025.

The brand grew rapidly in its early years, with more than 100 franchisees joining within its first year.

Over time, thebestof has received recognition including:

• Innovative Company of the Year
• Several business awards
• Third place in the Sunday Times Tech Track 100

Today, the business is under new ownership and led by three directors. Two are franchise owners themselves, bringing direct experience of operating within the network, while the third leads the technology behind the brand.

This combination gives franchisees access to practical franchise experience, business knowledge and ongoing technical development.

More Than a Marketing Franchise

thebestof is built around people, relationships and local business communities.

Franchisees work directly with local companies to help them increase visibility, generate recommendations, strengthen their marketing and connect with other business owners.

A typical day may include:

• Meeting local business owners
• Following up new membership enquiries
• Supporting existing members
• Organising networking events
• Making introductions and creating business connections
• Promoting members through thebestof website and social media
• Helping businesses generate and showcase customer reviews
• Developing new local sponsorship and advertising opportunities

The role combines time in the local community with the flexibility to manage the business from home or an office.

Flexible, Low-Overhead Business Ownership

Franchisees manage their own territory and diary, giving them the flexibility to build the business around their circumstances.

The opportunity can be started part-time, allowing new owners to develop their local network and income progressively.

Previous business ownership experience is not essential. More important is a willingness to learn, build relationships and actively develop the territory.

Training and Ongoing Support

New franchisees receive structured induction and training covering:

• The business model
• Sales and business development
• Marketing
• Membership packages
• Technology and systems
• Local relationship building

Training is tailored to the franchisee’s experience and continues beyond the initial launch period.

Franchisees also receive:

• Ongoing business development guidance
• Technical support
• Access to the established thebestof website and marketing systems
• Promotional resources
• Support from the leadership team
• Access to the wider franchise network
• Opportunities to share ideas and learn from other franchisees

With two directors who are also franchise owners, franchisees benefit from support informed by direct, practical experience of running the business.

Who Is thebestof Looking For?

The opportunity is particularly suited to people who are:

• Natural relationship builders
• Self-motivated and commercially minded
• Passionate about supporting local businesses
• Confident communicators and good listeners
• Organised and willing to learn
• Comfortable networking and becoming visible within their local community

You do not need to be an experienced salesperson. The strongest franchisees are people who enjoy meeting others, spotting opportunities and helping businesses succeed.

What Franchisees Say

“Having run two thebestof areas for more than 10 years, I can honestly say this is the best job I've ever had.”

The franchisee also describes the new management team as bringing “fresh energy, investment, innovation and a clear vision for the future”, while allowing local partners to focus on building relationships, organising events and supporting businesses in their communities.

Another franchisee says:

“They look after the tech so we can look after the community. It feels like a proper partnership. They keep the engine running. We bring the town together.”

Enquire today to learn more about thebestof franchise opportunity, available territories and how you could build your own local business community.