SoBe Burger

Build a High-Performance Burger Business Designed for Modern Demand

SoBe Burger brings the energy of Miami to the UK with a vibrant smash burger concept built for today's food market. Combining bold flavours, operational simplicity and a delivery-first strategy, SoBe Burger has become one of the UK's leading burger brands for online ordering. Whether you're opening a compact high street location or expanding into multiple territories, you'll benefit from a business designed to maximise profitability while keeping operations lean, efficient and easy to manage. Backed by Sessions, you'll be joining an ambitious hospitality platform that gives you everything you need to build a scalable business with confidence.

Why Invest in SoBe Burger?

• Low start-up costs and fast payback: Efficient, small-footprint locations help keep fit-out and conversion costs down, with the model targeting a two-year payback.
• Low labour and minimal waste: Quieter periods can be managed with one kitchen team member, while multi-use ingredients and prepared sauces help protect margins.
• Simple, efficient operations: Clear processes make training straightforward and help teams deliver a consistently strong customer experience.
• A proven delivery-first model: Every location is designed to perform across delivery platforms, kiosk ordering and walk-in trade.
• Powerful Sessions technology: One integrated platform manages ordering, payments, reporting, food safety, invoicing, supplier ordering and compliance.

"Within three weeks, we had completed training, purchased the stock, and were fully up and running."

Mehdi, SoBe Sheen Franchisee

Why SoBe Burger Stands Out

SoBe Burger is part of Sessions, one of the UK's most innovative franchise platforms. Alongside SoBe Burger, franchisees can access an expanding portfolio of food brands including Bangtan, Mikos, Little Bao Boy and Ivan Ramen. This flexible, multi-brand model allows operators to maximise kitchen capacity, introduce new concepts as local demand evolves and create additional revenue opportunities without opening a separate site for every brand.

Every new location is selected using demand data gathered from more than 400 delivery locations across the UK, giving franchisees confidence that each trade area has been carefully validated before launch. SoBe Burger's streamlined operating model, strong delivery performance and scalable platform create an exciting opportunity for entrepreneurs who want to build a long-term food business.

A Business Built for Strong Returns

• Target payback period: Approximately two years.
• Capital-efficient format: Compact locations help reduce fit-out and conversion costs.
• Lean labour model: Sites can operate with one kitchen team member during quieter periods.
• Reduced food waste: Multi-use ingredients and prepared sauces support efficient stock management.
• Multiple growth routes: Franchisees can add Sessions brands to an existing kitchen or expand into additional locations.

"Working with Sessions has been a pleasure from day one. The support throughout the launch has been brilliant, the results have exceeded expectations, and the people of Plymouth are absolutely loving SoBe!"

Peter, SoBe Plymouth Franchisee

A Day in the Life as a SoBe Burger Franchisee

As a SoBe Burger franchise owner, you'll lead the daily operation of your business while keeping a close eye on performance and growth. You'll recruit and manage your team, maintain Sessions' operational standards and ensure every customer receives a consistently great experience across delivery, kiosk and walk-in orders.

The integrated Sessions technology platform helps you manage stock, supplier ordering, reporting, payments and order flow from one central system. You'll also build local awareness, encourage repeat business and work with the Sessions team on marketing activity, brand campaigns and menu updates designed to keep your location relevant and competitive.

Recognition and Achievements

• The UK's 4th highest grossing beef burger brand on delivery.
• National Burger Awards Finalist for 2026.
• SoBe Plymouth holds a 4.8-star Google rating across more than 200 reviews.
• More than 6,000 burgers sold during the Plymouth location's first month.
• 19 locations operating across the UK with continued expansion underway.
• Led by a team with experience from Deliveroo, BrewDog, Amazon, Gousto and Tesco.

Comprehensive Support Every Step of the Way

Your journey begins with a personalised six-week training programme designed around your location and your team. Before opening, you'll receive practical operational guidance to ensure every area of the business is prepared for launch.

Once trading begins, Sessions' operations and culinary specialists remain on site to support you through the opening period and help you build momentum. You'll also receive continued access to detailed operations, brand and culinary playbooks, a 24/7 support tool and an online training platform. This connected support system gives you practical guidance whenever you need it.

Who Makes an Outstanding SoBe Burger Franchisee?

Successful SoBe Burger franchisees are hungry to grow, committed to quality and confident managing day-to-day operations. They bring resilience, energy and a willingness to follow a proven system while building a strong local business.

Hospitality experience is not essential. Many successful operators entered the sector for the first time, learned the model quickly and stayed focused on their customers, their team and the numbers. Determination, operational awareness and a genuine desire to succeed are the qualities that matter most.

Bring SoBe Burger to Your Area

SoBe Burger combines a market-leading delivery model, streamlined operations, powerful technology and the backing of an experienced hospitality platform. Franchisees can build a successful single location, introduce additional brands from the same kitchen or create a multi-site business across a growing network.

Request more information today and discover how you can build a scalable, high-performance business with SoBe Burger and Sessions.