Saunassa

Build a Recurring-Revenue Wellbeing Business Around Community, Contrast Therapy and Proven Demand

Saunassa is a community-led Nordic spa and contrast therapy brand combining traditional and infrared saunas, hot tubs and cold-water immersion in welcoming, accessible spaces.

Founded in Newquay, Cornwall, the brand has been built around a simple idea: wellbeing should be accessible, social and part of everyday life rather than reserved for occasional luxury experiences.

The original Newquay business welcomed more than 20,000 visitors and built a community of over 200 members within its first two years, providing a strong foundation for franchise expansion.

A Diversified Revenue Model

Saunassa generates income through a mix of memberships, drop-in visits, prepaid credits, events, guided sessions, gift cards and additional retail opportunities.

The current revenue mix shown in the franchise brochure is approximately:

• 59% drop-ins
• 25% memberships
• 11% credits
• 5% events

This combination gives franchisees access to both recurring membership income and flexible pay-as-you-go revenue.

Saunassa’s current public franchise proposition also advertises approximately 35% EBITDA margins. This is a stated model figure rather than a guaranteed franchisee outcome.

A Distinctive Community-Led Experience

Saunassa is positioned differently from a traditional luxury spa or sauna-only concept.

The model brings together heat, cold, rest and social connection, with experiences including Sauna & Ice, full Hot Tubs/Sauna/Ice sessions, Slow Flow and guided yoga, movement and breathwork.

Flexible memberships, credit packs and drop-in options are designed to make regular use more accessible, while the outdoor Nordic spa environment creates a distinctive customer experience.

Protected Territory and Proven Systems

Franchisees receive exclusive territory rights, helping them develop their local market without another Saunassa operating within the agreed area.

The model is supported by dedicated technology, including:

• Digital booking
• Member app
• Digital waivers
• Real-time booking and revenue analytics
• Central tracking of staff training and access

Franchise development is supported by Johnny Pearce and Tom Stringer, owners of Oltco and two-time British Franchise Award winners.

Comprehensive Launch and Operational Support

Franchisees receive hands-on support through development, launch and ongoing operation, including:

• Operational and launch training
• Site design and project-management support
• Site sign-off
• Operations manuals
• Approved supplier relationships
• Booking and membership systems
• Marketing and brand support
• National campaigns and local marketing assistance
• Business coaching
• Community partnership and event-development support
• Health, safety and operating-standard training
• On-site launch support from the Saunassa team

Every operator and team member is trained in Saunassa’s safety standards before opening.

Who Is Saunassa Looking For?

The opportunity is suited to hands-on operators who are passionate about wellbeing, commercially capable and motivated to build a strong local community.

Franchisees should be comfortable leading a team, developing local partnerships, managing site performance and maintaining high operational and safety standards.

A typical day may involve reviewing bookings, memberships and sales, overseeing equipment and water quality, leading the team, supporting local marketing, planning events and building relationships with gyms, sports clubs, wellbeing professionals and community organisations.

Enquire today to learn more about the Saunassa franchise opportunity, available territories and the support provided to new operators.