Merry Maids

Build a Domestic Cleaning Business Built on Proven Systems Serving Households across your local territory

Merry Maids is the world’s largest domestic cleaning franchise and part of the ServiceMaster group. It is a management-led model designed for people who want to build a professional business using systems, not clean homes themselves.

Demand for domestic cleaning services continues to grow as more households outsource regular home cleaning.

About the Brand 

Merry Maids operates internationally and forms part of ServiceMaster, a service franchise organisation with more than 65 years of experience supporting franchise businesses.

The brand provides franchise partners with structured systems, marketing support, and operational guidance designed to help owners build a stable domestic cleaning business.

Each franchise operates within an exclusive territory, allowing you to develop a strong local customer base over time.

The Business Model

This is not a hands-on cleaning role.

Merry Maids is designed as a management led business where franchise owners recruit and manage teams who deliver cleaning services for customers.

Customers typically book cleaning services weekly, fortnightly, or on a scheduled basis. These repeat bookings allow franchise owners to build predictable income while growing their customer base.

Typical services include:

• Regular home cleaning
• Spring and seasonal cleaning
• End of tenancy cleaning
• One off deep cleaning

Many customers stay long term once they find a reliable service provider, which helps create consistent bookings and recurring revenue.

Technology and Systems

Franchise partners operate the business using systems designed to manage daily operations, bookings, and teams

These tools help owners organise work schedules, maintain service standards, and manage business performance.

Systems include:

• Operational management software
• Mobile tools for job scheduling
• A dedicated customer booking website
• Online booking and payment capability
• Systems for managing teams and appointments

Your Role as the Franchise Owner 

Franchise partners operate the business using systems designed to manage daily operations, bookings, and teams. As a franchise owner, your focus is on running and developing the business.

Your role centres on managing teams, maintaining service quality, and growing your local customer base.

Responsibilities include:

• Recruiting and managing cleaning teams
• Organising work schedules and bookings
• Maintaining service standards
• Promoting the business within your territory
• Building long term relationships with customers

The model allows you to build a structured service business supported by systems and repeat demand.

Training and Support 

Franchise owners receive structured training and ongoing support from the Merry Maids network.

Training covers operations, recruitment, customer service, marketing, and financial management.

Ongoing support helps franchise owners manage the business as it grows and develop a strong local presence.

Who This Franchise Suits 

This opportunity suits individuals who want to run a structured service business within their local area.

Cleaning experience is not required.

Successful franchise owners are typically comfortable managing people, organising operations, and developing relationships with customers.

Many come from management, sales, or operational backgrounds.

A Clear Discovery Process 

ServiceMaster Clean Commercial follows a four-step discovery process so you can assess the opportunity fully. 

There is no financial commitment during this stage.

If you are interested in building a domestic cleaning business with the support of an established franchise brand, request further information to learn more about the Merry Maids opportunity and the territories currently available across the UK.