fit20

Build a Scalable Fitness Business with Projected Revenue of £213,000 by Year Three

With a typical total investment of around £50,000 and projected annual revenue reaching £213,053 by Year Three, fit20 UK offers an opportunity to build a recurring-revenue fitness business with manageable overheads and the potential for multi-studio growth.

Combining science-backed, 20-minute personal training sessions with a compact, appointment-only studio model, fit20 provides an alternative to traditional gyms.

Whether you're looking for a career change, your first business or the opportunity to develop a portfolio of studios, no previous fitness industry experience is required.

The fit20 Franchise Advantage

The business stands apart through:

• Projected revenue: £90,901 in Year One, rising to £213,053 by Year Three
• Typical investment: £40,000–£60,000, with a minimum personal investment of £20,000
• Recurring income: Membership-based business model
• Lean operations: Compact studios of approximately 60–80 sq m, with small teams and no showers or changing facilities
• Break-even potential: Typically 60–80 active members, commonly achieved within 6–7 months
• Growth opportunity: Potential to expand into multiple studios
• Established brand: Over 170 studios worldwide, including 20 in the UK

Financial figures are illustrative projections based on the fit20 UK budget model, not guaranteed results. Actual performance will vary.

A Business Designed for Growth

fit20 offers a structured business model built around weekly appointments, ongoing memberships and personalised strength training.

Members complete just one 20-minute session per week, guided by a certified fit20 Personal Trainer, making the concept particularly attractive to busy people and those seeking an alternative to conventional gyms.

As a franchise owner, you'll initially focus on building membership, developing local relationships and growing your studio. As the business develops, you can recruit trainers and move towards a more managerial role.

Multi-studio ownership is also possible, with several existing UK franchisees already operating multiple locations.

Comprehensive Training & Ongoing Support

You don't need to be a fitness professional to get started.

fit20 provides structured training and support, including:

• fit20 Academy training and certification
• Studio location, design and launch guidance
• Marketing, digital lead generation and PR support
• Business systems and operational onboarding
• Ongoing Head Office and business development support
• Regular masterclasses and franchise network events

An Established International Brand

Founded in the Netherlands in 2009, fit20 has grown to more than 170 studios worldwide, supporting over 23,000 members.

The UK network has reached 20 studios, with further locations in development. In 2026, fit20 UK also became a member of the British Franchise Association.

Hear from Existing Franchise Owners

"What has kept me committed is seeing the results people get."

— Duncan Attwood, Franchise Owner, Exeter, Torquay and Wellington

"The support we've received from the fit20 franchise team has been incredible, giving us the confidence and tools to succeed every step of the way."

— Katherine & Loma Kivalu, Franchise Owners, Halifax Hipperholme

Ready to Explore the fit20 Opportunity?

If you're commercially minded, enjoy working with people and want to build a business with recurring membership income, established systems and room to grow, fit20 UK could be the opportunity you're looking for.

Enquire today to discover more about the investment, financial projections and available UK territories.