Club Pilates

Own the UK's Fastest-Growing Reformer Pilates Business

Club Pilates is a membership-based business, not a fitness class. The model runs on five core revenue pillars: recurring monthly memberships, class packages, private training, retail, and in-house teacher training. Recurring membership revenue sits at the heart of it, the lifeblood of the studio, providing predictable monthly income and long-term financial stability. Class packages add flexibility for those not ready to commit to a membership, while also attracting new customers who often convert into recurring members later. The remaining streams, private training, retail, and teacher training, complement this foundation by increasing average member spend and diversifying income.

Combined with premium pricing and strong member retention, this model supports a target of 300 members by month 12 and approximately £900,000 in annual revenue by year three as your studio matures. That predictable, subscription-style income is the commercial engine behind this opportunity, and the reason a Club Pilates franchise is worth serious consideration.

Club Pilates is the world's largest reformer Pilates brand, with more than 1,400 studios across 24 countries and nearly two decades of proven performance since launching in 2007. The franchise system, running since 2015, has been ranked in Entrepreneur Magazine's Franchise 500 for eight consecutive years, and the average franchisee now owns 2.9 studios, a strong signal that owners who understand the model choose to scale it. In the UK, the brand is targeting 100 studios by 2036.

A Wellness Sector Built for Growth

Club Pilates sits inside a UK Pilates and yoga wellness sector valued at approximately £1.1 billion, a market that continues to grow. Franchisees benefit from rising consumer demand for premium, results-driven wellness experiences without having to build brand awareness from scratch.

Why Club Pilates Wins

Consistency is what protects recurring revenue, and Club Pilates has engineered its studio experience around retention. Capped class sizes keep the member experience personal rather than crowded, and one of the most comprehensive instructor training programmes in the industry keeps quality consistent from studio to studio. The result is a model built to keep members coming back, which is exactly what a subscription-based business needs to hit its financial targets.

"What attracted me to Club Pilates was its strength. Strength in the number of successful franchises and the network, strength in the business model and fundamentals of the fitness industry and most of all giving strength back to our members with Pilates for everyBODY."

Al Mawji, Franchise Owner, Club Pilates Bankside

"As a Club Pilates owner, I have seen firsthand how powerful this brand is in the UK. Members love it, the business is robust, and you truly feel part of a global movement that is transforming wellness."

Richard Uku, Multi-Unit Owner, New York & UK Master Franchisee

The Club Pilates Experience

Club Pilates has earned its position as the global leader in reformer Pilates by creating a premium member experience that drives long-term engagement and retention. Every studio delivers a consistent, high-quality experience built around small class sizes, expert instruction, and a structured pathway for member progression.

Classes are intentionally capped at just 12 participants, allowing instructors to provide personalised guidance while maintaining the energy and community feel that members value. With seven distinct class formats and four ability levels, members remain challenged, motivated, and engaged throughout their fitness journey.

Most importantly, Club Pilates creates an inclusive environment where everyone feels welcome. From complete beginners taking their first class to experienced practitioners looking to deepen their practice, the brand has built a model that appeals to a broad and growing customer base, and it's this breadth of appeal that underpins the retention driving the recurring revenue model.

A Day in the Life of a Club Pilates Franchisee

Club Pilates franchisees operate as business leaders rather than instructors. Your focus is on growing the business, developing your team, and creating an exceptional member experience.

A typical day may include reviewing membership performance and retention metrics, meeting with studio managers, supporting local marketing initiatives, building community partnerships, and exploring opportunities for future growth. Franchisees work closely with the Club Pilates support team while leading their own high-performing teams within the studio.

The operational systems are already in place, allowing owners to focus on leadership, strategy, and business development rather than day-to-day class delivery.

Comprehensive Support, From Signing to Scaling

Club Pilates supports franchisees through every stage of the business, from site selection, construction, and recruitment through to sales training, marketing, and ongoing operational coaching once open. Backed by a dedicated UK leadership team alongside the wider global network, franchisees get the local expertise and global resources to launch with confidence and keep growing well beyond opening day.

Is This You?

Club Pilates franchisees don't need a fitness background. What they need is leadership experience, a sales and marketing mindset, and a genuine passion for health and wellness, backed by £100,000 or more in liquid capital. The strongest owners are commercially minded, comfortable following a proven system, and ambitious about building more than one studio.

Secure Your Territory

You don't need to commit the full franchise fee to get started. An initial £10,000 Territory Reservation Payment secures your chosen area exclusively while you work with the development team on site selection and planning, ahead of signing the full Franchise Agreement.

Ready to find out more?

Request more information today and discover how Club Pilates can help you build a recurring-revenue business at the forefront of the UK wellness industry.