Caremark

Come and join Caremark - the REAL care company!

With more than 150 offices across the UK and Ireland and 20 years of improving lives, Caremark is proud to be known as the REAL care company 

For us, real care means putting people first. All people. Whether that is our customers, our care teams, or our franchise owners, we are committed to providing the very best support, respect and integrity at every step. 

Why Caremark? Why home care?

Home care is an essential, recession-resilient and fast-growing sector. With an ageing population and more families seeking care at home, demand continues to rise. The opportunity for committed Franchise Owners to make a local impact and a strong return has never been greater.

As a Caremark franchise owner, you will join a collaborative, values-led network. We are wholly UK-owned, free from overseas investors, and proud to be recognised in the Top 5 of the Elite Franchise 100. In the UK alone, our network supports more than 10,000 customers, delivers over 135,000 hours of home care each week, and provides employment for over 6,500 people.

Our model covers both private customers and local authority contracts, meaning you have access to the entire home care market, not just a portion of it. With 87% of offices rated as good or above by the CQC, and a group score of 9.3 on Homecare.co.uk, your business will be trusted from the very start.

Caremark's training and support 

At Caremark, you are never on your own. Behind every office is hands-on support from a 40-person Franchise Support Centre, which includes named specialists for onboarding, marketing, compliance, accounting, technology, and finance. The 1:2.5 support ratio clearly indicates who to contact and when.

Franchise owners also benefit from:

• Eight-day intensive induction covering compliance, operations, finance, and marketing
• Inclusion in the National Marketing Fund, delivering a total of over 37 million impressions in year one
• Corporate branding package for stationery, marketing literature, clothing and vehicle livery
• Marketing launch package with website creation, PR, social media setup, Sky TV advertisement, and signage
• Auto-enrolment onto the nine-month High Performers Leaders programme, accredited by the Institute of Leaders
• Professional memberships and first year’s regulatory body registration and UKHCA membership
• Seven-year licence with the automatic right to renew at no added cost
• Exclusive UK territory with the ability to expand
• Constructive quality audits and scheduled review visits
• Enquiry handling training for office staff
• Ready to use technology, compliance and care planning tools
• Peer mentoring and regular network events

Who is an ideal Caremark Franchise Owner?

You do not need prior care experience. You will complete a full onboarding programme with an Onboarding Manager. You will then work with a dedicated Regional Support Manager and a Quality Manager who understand your territory and your goals.

Our franchise owners come from many different backgrounds; what matters is your drive, values and commitment. If you want to build a business that changes lives, supports families, and creates jobs while also securing a rewarding future for your own family, Caremark could be the right fit.

Your Investment and ROI 

 Our franchise package and license costs £39,950 + VAT. You will also need working capital of around £73,000 for your first year’s running costs.

Caremark has a strong relationship with the major banks, who will consider lending 70% of the total investment of approximately £120,000. Therefore, you will require a minimum of £36,000 of your own capital to invest.

• High Turnover: Top-performing offices generate between £3 and £11million in annual turnover.
• Low Advice and Support fees: at 4.5% + contribution into a National Marketing Fund
• Turnover Goal: demonstrable turnover of £1m in 3 years
• Break-even Point: The typical break-even point is within 10 to 11 months of operation.

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