TaxAssist rolls out guaranteed client lead incentive

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10 January 2020

TaxAssist rolls out guaranteed client lead incentive

TaxAssist is now guaranteeing 25 qualified leads to all new joiners within the first 12 months of joining the franchise.

This year marks the 25^th anniversary of the founding of the small business tax and accounting franchise, and, confident in its business model and its increased strength in brand across the UK, TaxAssist Accountants is rolling out a new client lead guarantee incentive.

Karl Sandall, Chief Executive Director of The TaxAssist Group said, “As part of the package we offer to new franchisees, we are now happy to guarantee 25 free qualified leads within 12 months, from our unique national lead generation activities. The qualification process maximises efficiencies for franchisees, who currently report a high one-in-two conversion rate. If for any reason we do not deliver 25 leads, we will refund £200 per lead for reinvestment to the business. No quibbles.

“Having helped hundreds of franchisees to build accountancy practices, we know what works and we have the systems and processes in place to help facilitate strong growth for our accountants. With our proven and effective lead generation service, we are confident and pleased to be able to offer a guarantee which we hope will attract new accountants to our network and reassure them regarding any concerns they may have on new client attraction.”

To help kick start a franchisee’s business, the TaxAssist Support Centre provides a comprehensive initial marketing campaign in addition to the client lead generation service. This encompasses national marketing, both online and via TV, a variety of client acquisition activities through paid search engine advertising and social media, as well as support and guidance for local marketing within a franchisee’s territory.

Karl added: “These national activities managed by our in-house Business Development team, combined with a visible and welcoming shop have consistently generated new client sign-ups for all franchisees. We are also making further developments and enhancements to the process that will see an ever-increasing number of leads being generated delivering significant new business each and every year to the network”.

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