The vice president of Sandler Enterprise Selling has been named as a keynote speaker at the first European Sales Enablement Summit. Brian Sullivan joins a stellar line-up of global names for the event, being held at the Emirates, London in October, confirming his position as one of the leading experts in his sector.

“We have brought together what is probably the most significant speaker line-up ever assembled in Europe,” said Jonathan Farrington, CEO of organising company Top Sales World, on the event’s website. Speakers include representatives from Salesforce, Qstream and GrowthPlay, among others.

Sullivan is co-author of the award-winning Sandler Enterprise Selling book, which recently ranked in the Top 50 Sales Books of the year. He joined Sandler following 30 years at Cap Gemini, and is a frequent speaker and media contributor.

“The power of the Sandler brand is something we all benefit tremendously from,” says Sandler’s UK operations director, Fiona Thomson. “It’s known for quality and leadership. It gives all of us associated with it extra credibility and extra strings that others simply don’t have to their bow.

“Brian’s recent achievement with the book and now speaking at the Summit are only the latest examples of that. There’s always so much going on at both UK and international level, whether in the media, at events, or on social, yet the senior figures in the US remain just as accessible and willing to help everyone in our network as they always are. It’s a major advantage for our franchisees.

“To have that kind of power and experience behind you, and to be able to take it down to a local level to make a difference with your own clients, I think really does highlight what great franchising is all about.”

Sandler’s next UK conference takes place next week, which includes a presentation from Mike Montague, VP of online learning & development and the architect of Sandler Online.