The UK’s largest kitchen door replacement retailer, Dream Doors, has just released its brand-new website, boasting additional features and an improved UI (user interface), all designed to further improve its customers’ experience.

The new website took the most effective aspects of its previous incarnation, such as the state-of-the-art kitchen designer and the informative and light-hearted weekly blog, while introducing many new and user-friendly features.

One such development is the interactive gallery, where site visitors can now view Dream Doors’ range of replacement kitchen and bedroom doors in situ. What’s more, they can pick any style from the company’s modern, traditional and classic range and see what it would look like in a range of different colours.

Another new feature of the site is a library of company videos so that browsers can see what a typical kitchen makeover looks like, and how it can be completed in just a couple of days. The Dream Doors TV page also features franchisee videos, information on the company’s involvement in ITV’s 60-Minute Makeover programme as well as the more recent ITV3 advertising campaign.

Dream Doors’ franchisees themselves have also gained a new and improved showroom page, adding personal touches from each branch. The franchisees are introduced via a bio and photographs, alongside an outline of the area they cover and the services they provide. This page gives all the information a customer needs, from a map showing the showroom location to a dedicated call back form that allows them to quickly contact their local branch.

User-testing and consumer feedback on the old site suggested that it was content-heavy and complex, something that has now been addressed and rectified. The new layout improves the aesthetics across all platforms – mobile and PC – with a simple, clean design that is easy to navigate by the key target audience (which, for Dream Doors, is largely retirees and over-60s). News and offers are shown on a slider and the main features of the website are easily found: from a showroom locator to a brochure download button, all are quickly accessible from the home page.

Says Dream Doors marketing executive, Mark Kennard, who co-ordinated the design and build phase of the new website:

“Our old site was doing well and stats were good. However, like many of our customer’s kitchens, we needed a makeover to improve the look and feel. We’re extremely happy with the new site, it’s taken all the good bits of the old site and improved it immensely. We now show all our door styles and the colours associated with them. The whole site is cleaner, slick and most importantly easier to navigate, being very mobile friendly. Initial stats have been very encouraging and we’re constantly looking forward to improving and developing the site.”