Sandler Training has introduced a suite of client-facing, live streaming webinars to enhance their franchisees’ businesses, providing additional centralised services to each franchisee’s local sales training programmes.

The virtual training initiative, delivered by senior figures within Sandler’s US team, means franchisees can offer extra courses to their clients without the intensive investment of time and money required to set up live content streaming themselves. The courses are designed to augment the training that Sandler franchisees provide to sales teams and managers.

Four webinars have been launched: Sales Mastery, delivered by renowned trainer Gregg Kessler; Sandler Management Solutions; Sandler Enterprise Selling, delivered by VP Brian Sullivan; and The Coach’s Playbook. They take place every Monday morning in rotation, with recordings available to clients for seven days after each event. Franchisees and their staff have full access to the streaming content, adding to their own personal training and development.

Sandler Training UK managing director, Shaun Thomson, said: “The virtual training is an incredibly cost-effective way for our franchisees to expand the services they offer, without deflecting attention from their current clients and wider business objectives. It saves time and money for all parties.

“As an experienced and ethical franchisor, we focus on our maximising return on investment for our franchisees. Enabling easy access to extra client training with minimal disruption to day-to-day operations fits that bill perfectly. It’s typical of the systems we have to help franchisees to distinguish themselves in the marketplace and develop substantial businesses.

“The secret to Sandler’s success has always been the company’s ability to stay ahead of the curve and even as the company marks the 50^th anniversary since its foundation this year, that continues to be the case.”

The content streams are now live and accessible to all Sandler Training UK franchisees.