A businessman with over 30 years’ experience of managing multi-million pound, customer-facing companies has ditched the pinstripe suit for lawn stripes and an outdoor lifestyle as he launches his new lawn care franchise in the Downlands area.

Jonathan Bell, 53, is the owner and operator of TruGreen Professional LawnCare Downlands and will provide bespoke lawn care solutions to residents across Devizes, Marlborough, Swindon, Wantage, Pangbourne and Hungerford. After receiving full training from TruGreen’s brand operations manager and former Wembley head groundsman, Steve Welch, and completing his City & Guilds spraying qualifications, Jonathan is ready to serve the c.40,000 households within his businesses’ territory.

Founded in 1973, TruGreen is one of the world’s largest lawn care companies, serving over 3.5 million customers each year. TruGreen UK is a franchise of ServiceMaster, which launched in the UK in 1959.

Jonathan said: “I’ve always enjoyed being outside, whatever the weather and when I was deciding on my next venture, I wanted an opportunity that would mean I could get away from the office. My experience is centred on providing a high quality service to customers and I found a synergy with the TruGreen Professional LawnCare franchise opportunity.

“My goal for this business is to grow steadily, ensuring that each and every customer receives the very best service and as we grow, I hope to be in a position to create jobs and employ local people. I’ve always valued my employers investing in me and it would be great to do the same for my team too.”

TruGreen’s core services are based around controlling moss, weed, disease and pests in customers’ lawns, helping them to achieve a green, healthy lawn.

Steve Welch, brand operations manager for TruGreen UK added: “TruGreen offers the highest level of service to customers all across the UK and Jonathan’s approach to customer service is what will make him a great TruGreen franchisee. We are excited about his future and look forward to seeing his business develop.”