TruGreen Professional LawnCare, which is part of the world’s largest lawn care company, has been awarded full membership of the British Franchise Association (bfa) after completing the association’s accreditation process.

Established in the UK in 2005, TruGreen is a franchise of ServiceMaster, which is one of the UK’s largest multi-brand franchisors. The brand currently operates in over 45 regions across the country, serving more than 5,000 customers annually.

Steve Welch, brand operations manager for TruGreen said: “Being recognised as a full member of the bfa is a fantastic achievement and a real feather in our cap. The franchise network is growing rapidly and last year we reported a 27% increase in network-wide turnover. This year is looking even better and we’re looking ahead to further develop the brand.”

TruGreen is no stranger to bfa accolades with Newbury and Basingstoke franchisee Mike Lethbridge awaiting the outcome of the bfa Franchisee of the Year Award on Sep 29. Mike is the second TruGreen franchisee to be shortlisted in two years, with Les Graves of TruGreen South Bedfordshire having achieved the same honour in 2015.

Alan Lewin, managing director of ServiceMaster added: “TruGreen is a fantastic franchise opportunity and it is excellent news that they have been recognised as such by the bfa. Steve and the team have worked hard to achieve this honour and it’s a great foot forward to developing the brand further.”

TruGreen welcomed its newest franchisee, Jonathan Bell to the network in September. Jonathan invested in TruGreen Downlands and serves customers in Devizes, Malborough, Swindon, Wantage, Pangbourne and Hungerford.