Kitchen makeover franchise firm Dream Doors has announced the appointment of Edward Brewer as the company's new Director of Operations. Brewer is a highly respected and successful figure within the franchising industry and has been recruited to help the UK's largest kitchen makeover firm manage its planned growth to 100 franchisees by the end of 2018.

Brewer has held senior roles in a number of franchise firms previously, including a spell as European Business Development Director at Expense Reduction Analysts, and as Franchise Development Director at Auditel UK. He has also been a Marketing and Sales Committee Member at the British Franchise Association.

“Edward is going to be a true asset to Dream Doors, both here at HQ and also to our franchisees across the UK,” said Bill Owen, Director of Franchising, Dream Doors. “He has been instrumental in helping to grow and develop a number of well-known franchise networks and with Dream Doors continuing to achieve record growth he is exactly who we need to support that growth.”

Reporting to Bill Owen, Dream Doors Director of Franchising, Edward’s role as Director of Operations, will take him out in the field to further support Dream Doors franchisees. He’ll be working closely with Dream Doors BDMs as well as the senior management team to achieve a core objective of increasing profitability at the company. 

Edward has extensive franchise industry experience, and is particularly skilled in strategy, business planning, network support and operations. His appointment means that in less than a year, Dream Doors has more than doubled its support personnel.

“I joined Dream Doors because of the people and the culture,” said Edward Brewer, Director of Operations, Dream Doors. “I’ve been around franchising a long time and it’s clear that Dream Doors has both a compelling proposition for its customers and also that it really supports its franchisees. Troy and Bill have a clear vision for this company: to grow business throughout the UK, and to help each franchisee to achieve more sales and profit. I will be working to ensure that happens and I am delighted to be part of a company that is clearly on such an upward curve.”

Dream Doors has more than 70 franchisees in showrooms all over the UK, and its model of replacing kitchen doors and work surfaces has proved enormously popular with consumers, who don’t want the expense and disruption that comes with a full re-fit. 2016 will see the company complete its 50,000 ^th kitchen makeover since launch in 1999, while the average turnover per franchisee is now more than £500,000.

“Edward’s appointment fits our strategy of recruiting the very best people available to us – he is someone we have been interested in for a while,” continued Bill Owen. “The kitchen industry is an exciting place to be right now and our franchisees are going to notice the benefit that Edward will bring, as he helps them increase profits over the coming months and years.”