ActionCOACH UK is now one of just two franchise brands in the UK to have achieved 5-star franchisee satisfaction in every single year of the independent WorkBuzz Franchise Satisfaction Benchmark Survey since it began in 2013. Until this year, four brands shared that unbroken record. Now only ActionCOACH UK and TaxAssist can make that claim. 

The latest results show the brand’s commitment to its franchise partners is stronger than ever. This year, ActionCOACH UK recorded an impressive 84% Franchise Satisfaction Score, up from 78% in 2025, with franchise partners giving particularly glowing feedback on the training, support and strong sense of community across the network. 

For Julie Wagstaff, Managing Director of ActionCOACH UK, the milestone is a source of immense pride: “Seeing that group get smaller this year makes it mean even more. Staying at five stars for 14 years isn’t something you can take for granted, and being one of only two brands to do it is a fantastic achievement.  

“But what matters most is hearing that our franchise partners genuinely value the support and community around them. It’s recognition that our model works and allows us to continue having a meaningful impact on thousands of business owners up and down the country.” 

Headline results include:

98% agreed the continuous training and field support helps them successfully grow their businesses 

96% praised the strength of peer support, with franchise partners regularly sharing knowledge and best practice

93% said they were proud to be part of the ActionCOACH franchise 

93% expressed confidence in the proven franchise system. 

Looking to the future, 83% of franchise partners expect their profitability to improve over the next 12 months, while 81% report a reasonable balance between their work and family lives, reflecting the opportunities available beyond financial performance alone. 

“Fourteen consecutive years of five-star satisfaction is extremely rare. This year, the number of brands with a perfect record since the survey began has halved, which shows just how hard it is to sustain,” said Sharon Weston, Head of Franchising at WorkBuzz. “ActionCOACH UK hasn’t just maintained it, it has raised its overall satisfaction score by six percentage points, which is particularly impressive for a brand with such a long-standing track record of success. 

“Maintaining this level of satisfaction year after year is an outstanding achievement and sends a powerful message to prospective franchise partners about the quality of the network they could be joining.” 

WorkBuzz independently measures franchisee satisfaction across hundreds of franchise brands, providing valuable insight into the quality of training, systems, leadership and support available to franchise owners. Its annual Franchise Satisfaction Benchmark Survey offers an independent assessment of franchise performance and a recognised measure of excellence within the industry. 

With its latest feedback providing fresh insight into the experiences and ambitions of its franchise partners, ActionCOACH UK is focused on maintaining momentum. 

“The results give us plenty to celebrate and a clear direction for the future,” added Julie. “We’ll keep listening to our network, strengthening the support we offer and finding new ways to help them achieve even greater results.” 

As one of only two brands to hold an unbroken five-star record since 2013, ActionCOACH is looking ahead to helping more franchise partners build successful businesses and make a lasting impact in their communities.  

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