If you’re looking for a serious business you can scale, Pass the Keys’ Franchise Discovery Evening is for you. The event is designed to help you get clear on the franchise opportunity: how our franchise programme works, what it takes to run a high-quality short-let management business, and whether you can see yourself leading a local operation in your own territory.

Pass the Keys is one of the highest-rated Airbnb management companies in the UK, and our franchise programme ranked 85th in the 2026 HSBC Elite Franchise TOP 100.

Our model is built for ambitious people who want to grow a successful property management business with the backing of a national brand, proven systems, and the tools to operate efficiently and scale. We provide a full-service short-let management solution for hosts: pricing, marketing, guest communication, cleaning coordination, and reporting, delivered locally by franchise partners and supported by our national infrastructure.

The event is a free evening session at 10X by Spacemade in Birmingham on Thursday 26th February, and you can reserve your place on Eventbrite.

How the franchise model works day-to-day

At its core, you’re building a local business that manages short-let properties on behalf of owners, using our brand, playbooks and technology.

The “local + national” setup matters because it gives you support across: pricing technology and data-led revenue optimisation distribution across multiple booking platforms (including Airbnb and Booking.com) guest support and communications marketing and brand standards operational frameworks, training and ongoing guidance

Why people choose a franchise instead of starting solo

When you build with Pass the Keys, you’re building on a proven system with a track record and an established reputation, rather than figuring everything out from scratch.

Across the network, we’ve grown to 60+ franchise partners, manage 2,000+ properties, and have delivered hundreds of thousands of booked nights.

Reputation is also a practical growth lever. You benefit from thousands of reviews from day one, alongside strong average ratings on Trustpilot and Google.

We’ve also been recognised by industry awards and we’re proud to be members of the British Franchise Association.

Who the Franchise Discovery Evening is for

This tends to be a great fit if you:

want to lead a team and build a local operation like the idea of a people-first, operationally strong business with clear standards want an asset-light model where you’re building a management business, not buying property

What you can expect on the night

We’ll break down the moving parts of running a short-let management business and what it takes to scale, including:

What Pass the Keys does

Why short-let management is such a compelling opportunity right now

How our franchise model works

The role of a Franchise Partner: leadership, operations, quality and growth

The support you receive: training, technology, systems and ongoing guidance

Live Q&A

Event details and next steps

When: Thursday 26 February 2026, 18:30

Where: 10X by Spacemade, Birmingham

Cost: Free