18 December 2025
Greensleeves – Franchisee of The Year
The Franchisee of the Year Award is not just about recognising outstanding performance – it’s about celebrating franchisees who embody the values of the brand, set new standards, and inspire others within the network.
Ian & Tracy Horan
Greensleeves Franchisee of The Year 2024
The Franchisee of the Year Award is not just about recognising outstanding performance – it’s about celebrating franchisees who embody the values of the brand, set new standards, and inspire others within the network. This year’s winners have demonstrated an exceptional combination of drive, innovation, and teamwork, achieving 33% growth in 2024, all while maintaining an unwavering commitment to excellent customer service.
Since taking on their brand new territory in 2019, they have followed the Greensleeves model, successfully repositioning their business as a management franchise. Over the past five years, they have built a significant and fast-growing operation, playing a key role within the network. The way they have embraced package selling has been particularly impressive, driving a 41% increase in average order value, while also significantly exceeding the network average for additional services provided to customers.
Beyond their own success, they are true advocates of the Greensleeves brand – fully engaged, supportive, and always willing to share their knowledge and experience with others. Their impact extends far beyond their own business, helping to strengthen the wider network as well.
Having prior experience in the lawn care industry meant I already understood the technical side of the service. However, I had no experience in running a business, so the support I received was invaluable. My training covered marketing, budget planning, cash flow forecasting, customer acquisition, retention strategies, future planning, and digital marketing, among many other things. It was intense but all-encompassing and gave me the confidence to hit the ground running.
It is with great pleasure that we recognise Ian and Tracy Horan, North & Central Kent, as this year’s Greensleeve’s Franchisee of the Year.
Other Case Studies
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