Sarah Sabater and Anna Potgieter named semi-finalists in the West Country Women Awards, celebrating leadership, innovation, and excellence in care.

Recognition across the West Country

Two members of CareYourWay’s leadership team have recently been named semi-finalists in this year’s West Country Women Awards, an organisation that shines a spotlight on women making a difference across the region.

CEO and Co-Founder, Sarah Sabater, has advanced in the Employer of the Year category, while Head of Brand & Marketing, Anna Potgieter, has been shortlisted in both Women in Digital & Marketing and Employee of the Year.

These achievements showcase their passion, dedication, and impact — the incredible results they have achieved, and how they are making waves in their respective roles within CareYourWay’s leadership team. Both remain humbled by this recognition, seeing it not only as personal acknowledgement but as a reflection of the CareYourWay family as a whole.

Leadership that Inspires Growth

Sarah, together with her husband Manuel and the Sabater family, founded CareYourWay 20 years ago. From a single South Devon office, she has grown the organisation into a trusted national network, always keeping people, compassion, and excellence at the heart of the brand.

Her semi-finalist position for Employer of the Year acknowledges the environment she has built for carers, staff, and franchise partners alike. By fostering a culture of support, Sarah has demonstrated how family values can scale into a thriving franchise model, without losing sight of what matters most: transforming lives through outstanding care.

Fresh Energy, Lasting Impact

Anna’s journey is one of determination and growth. At just 20 years old, she joined CareYourWay as an assistant to the brand's media and marketing activity. Her creativity and drive soon set her apart, leading to her promotion as Head of Brand & Marketing.

Now a key part of the CareYourWay franchise leadership team, Anna has helped position the brand as one of the most trusted in the country, not only for families seeking care but also for franchise partners building their own businesses. Her recognition in Women in Digital & Marketing and Employee of the Year reflects her ability to balance big-picture strategy with day-to-day support, ensuring CareYourWay continues to grow with confidence and consistency, always at the highest quality.

What This Means for the Brand

These semi-finalist achievements highlight the strength of CareYourWay as a whole — a brand built on trusted leadership, fresh perspectives, and a shared passion for making a difference.

As the organisation celebrates its 20th anniversary, this recognition is a reminder of why it began: to live and breathe excellence in care, and to transform lives through outstanding support for families, carers, and franchise partners alike.