Walfinch CEO writes book he needed when he thought about entering care sector

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04 March 2025

Walfinch CEO writes book he needed when he thought about entering care sector

{Walfinch CEO writes book he needed when he thought about entering care sector}

A new book published by Walfinch CEO Amrit Dhaliwal sets out the steps that need to be taken to attract more people into home care provision and improve the industry’s profile.

Time to Thrive: The Home Care Revolution is aimed at people looking at the care sector and considering getting involved.

Mr Dhaliwal said: “This is the book I needed when I was considering getting into the sector – and the picture it reveals is one of opportunity. But if more entrepreneurs are to be drawn in, the sector needs some big changes, and I set them out here.

“We need not settle for home care being underfunded and invisible. It can be changed, and my book suggests practical ways to achieve it. It will help care providers, entrepreneurs looking for rewarding opportunities to improve lives, and people seeking home care.”

“If demand was this healthy in any other sector, investors would be piling in,” says Amrit. “Nine out of ten people agree that if they need care, they would like to receive it at home. Meanwhile the number of people aged over 85 – the group most likely to need home care – is projected to rise to 3.5 million by 2048. The sector has a great future.

“A home care business brings the rewards of providing a service that transforms lives, while making a sustainable income – but home care suppliers are currently hindered by a flawed care funding system, a lack of carers, and a negative view of the sector.

“However, as a home care insider since 2012, I know that this can be changed and how it can be done.”

The book lists 12 ways that home care can be redefined to make it a service that would work for everyone, while helping attract more investors to set up much-needed new home care services.

These include recognising that the current model of care can be transformed, with examples of how other countries have done it, redefining the role of carers as professionals and encouraging care providers to shout louder for change.

It also calls for the industry to press government, local authorities and the NHS for a national minimum rate for care that allows providers to pay carers more, create new care insurance schemes and use technology wisely to improve home care.

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