TaxAssist Group appoints Ex-Belvoir CEO as Non-Executive Director

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12 February 2025

TaxAssist Group appoints Ex-Belvoir CEO as Non-Executive Director

{TaxAssist Group appoints Ex-Belvoir CEO as Non-Executive Director}

The TaxAssist Group, franchisor for TaxAssist Accountants, is preparing for further long-term network growth by appointing Dorian Gonsalves as a Non-Executive Director.

In his new role, commencing 1st March, Dorian will provide strategic guidance and advice to the executive team.

Dorian joins The TaxAssist Group with a wealth of experience, following a 14-year tenure as CEO at Belvoir Group PLC. During this period, he led Belvoir’s flotation on to the London Stock Exchange and diversified the business from purely lettings into financial services, property sales and other associated income streams, operating from 487 multi-branded locations nationwide.

A total of 12 corporate acquisitions were completed by Dorian and his team at Belvoir, which increased revenues almost ten-fold. These included six acquisitions of competing franchisors and six complementary financial services businesses. Dorian also oversaw the development of the Belvoir Group’s unique in-house Assisted Acquisition Programme, which sources and facilitates business expansion opportunities for franchisees. This programme resulted in the successful completion of over 140 franchisee-led acquisitions.

An experienced franchise professional, Dorian has achieved the British Franchise Association’s Qualified Franchise Professional status. He is also Advisor to the Board of a regional house builder and construction company.

Speaking of his appointment, Dorian said: “I am thrilled to be joining The TaxAssist Group as it continues to accelerate its growth plans. The TaxAssist Group has a very exciting future, and in my opinion is a business that is really going places, delivering exceptional support to franchisees, with a highly skilled and motivated workforce. It is a real joy to be involved in the next stage of what I am sure will be a very exciting journey.”

Daren Moore, TaxAssist Group CEO, said: “It is a pleasure to welcome Dorian to The TaxAssist Group. He comes to us with a skill set that closely aligns with our own ambitious strategic plans. He understands firsthand the challenges of building a franchise business, supporting acquisition projects, establishing a successful financial services business and taking it through an IPO onto the AIM market. Dorian’s record in the franchising industry of developing and scaling businesses is second to none, and his wealth of experience will be hugely valuable to our Board and the wider TaxAssist network.”

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