A new Walfinch home care business is coming to Bromley, bringing the benefits of bespoke care to people in their own homes.
 

Sonesh Ganatra, the Walfinch franchisee behind the new service, has left a City career to bring high-quality home care to his local community. Sonesh swapped from finance to care because despite his success in The City, he felt something was lacking.

“My work had no social purpose, and on top of that my work/life balance was terrible. I worked in a private equity company – seen as a very desirable job – but I was working from 7am to 6 or even 9pm. Some days I would see my daughter for only ten minutes before she went to bed,” says Sonesh, from Bromley. “At weekends I was too exhausted to do much with my family.”
 

Time spent as a business partner in a children's nursery had shown him the rewards that the care sector could provide, so he decided he could combine his financial and business skills with his enthusiasm for care by starting a home care company.

“There is huge and growing demand for home care, but I saw that it needed a big shake-up in order to consistently deliver the very best services and rewards,” says Sonesh.

With no background in home care, he decided to start with a franchise. Looking for one that understood his ambitions, he chose Walfinch, and has recruited Kerry Lavallin, an experienced home care management professional, as the registered manager.

“We want to be the go-to home care service in our area,” says Sonesh. “I met several franchises but could tell that Walfinch understood my ambitions and offered the support I needed to set up a business in this specialist and heavily-regulated sector.”

Sonesh showed his confidence in Walfinch by investing in two franchise areas – Bromley and Sevenoaks, and Croydon. He is currently focussing on Bromley, where he has lived for decades. “I know the area and the community, and have contacts with GPs and hospitals, and my wife is from Croydon, so we have the benefit of local knowledge.”

Sonesh plans to offer bespoke services with minimum 45-minute care visits, so he is focussing on building up a roster of private clients and selectively recruiting a team who are proactive and intent on building a top quality service

“There is some local competition, but we want to stand out among them for quality, so we are already preparing to do plenty of effective marketing. I know that the experience of the Walfinch franchise team will help. As an emerging home care brand Walfinch still has the flexibility and capacity to move fast to help its franchisees in all kinds of ways, and understands the ambitions of young entrepreneurs,” says Sonesh.

“It's a big career change from finance but my aspirations go beyond the turbulent, stressed world of The City. Home care is a more rewarding and purposeful use of my skills.

“My aim is to be the most outstanding home care service in our areas, and with the help of Walfinch, it's people and support systems, I am confident that I can deliver on that.”