Home care provider Walfinch has launched its first initiative under its new Time to Thrive tagline.  Wellness With Walfinch is a campaign to bring more activity and mobility to its home care clients, their families, carers and communities.
 
“Care should be about thriving, not just surviving,” says Walfinch founder and Chief Executive Amrit Dhaliwal. “Our rallying cry is, 'Time to Thrive', because good care is about improving lives.”
 
All Walfinch franchisees across the country will be introducing 'thrive sessions' for clients, families and local communities.  These will offer free live and online activities, such as flower arranging, access to wellness information from doctors and physical training experts such as Chris Zaremba, the online fitness guru who specialises in fitness over 50 and a Wellness with Walfinch series on YouTube, featuring Amrit Dhaliwal and fitness professionals doing exercises especially tailored for older people, so viewers can join in.
 
Various Walfinch offices now offer clients chair yoga, dance sessions, access to home physiotherapy, keep fit classes, days out, dance and art sessions, and this practice will be expanded across the country.
 
“Physical activity will be central to what we do, and our carers will encourage clients to include at least 10 minutes of activity in visits of an hour or more, to suit their capabilities,” says Amrit.
 
“It's not about gym session or jogging, but could include dog walking, gardening, or outdoor chess – whatever the client wants.  Increasing activity starts with asking clients their goals - maybe attending a family wedding, or walking to meet friends for coffee - then helping clients achieve the mobility to succeed.
 
Changing the picture
 
“The typical picture in home care is of a client sitting comfortably while being waited on by a kind carer. It accurately portrays the compassion and good intentions of the care sector – but long term, real care is about increasing clients' activity and independence,” Amrit says.
 
The World Health Organisation says regular physical activity helps prevent and manage diseases such as heart disease, hypertension, stroke, diabetes and cancers and can improve mental health.  However, one in three adults do too little physical activity, and sedentary behaviour, such as sitting and watching TV, reduces well-being and quality of life.
 
Redefined care calls for a new look 
 
Walfinch also has a new look, based around its new slogan Time to Thrive.  This applies to franchisees building financially healthy businesses, carers building their careers, and clients thriving in their lives.
 
Its values are:

• Possibility (we see the untapped potential),
• Progress (we strive to evolve for the better), and
• Perseverance (we keep going because the rewards are priceless)  

Walfinch's new corporate colour will now be a warm positive red, and its new logo will represent a finch in flight – like Walfinch care, it's about movement and freedom.